Shops Are Increasingly Pivoting to Production as the Race to Make Faster, Cheaper Content Heats Up

When Martin Sorrell revealed the long-term plans for his new venture, S4 Capital, earlier this month, he listed several key elements in the "advertising delivery chain," including "content, data analytics, media planning and digital media buying." Notably absent from this list was the work of traditional creative agencies like the ones Sorrell acquired via hostile...