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This Ode to Body Odor Is Far From the Pits for New Deodorant Brand

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And now for a little song and dance about embarrassing body odors. While it might not be an obvious subject for a musical number, it inspired a long-form ad in that genre for challenger brand, Lume Deodorant. The product ("for pits and private parts") is trying to make a mark in the fiercely competitive all-natural...

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