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Applying Hemingway’s ‘Iceberg Theory’ to Native Advertising Creates an Impossible to Ignore End Result

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The Old Man and the Sea, Ernest Hemingway's last work of fiction, is a slim and deceptively simple volume built with modest sentences. But beneath each letter is something that imbues the work with a deeper meaning. It's a force that carries you through the story, and you carry it with you once it's over....

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