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Pepsi Rolls Out a New Tagline and Can Design in More Than 100 Global Markets

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In the 1980s, Diet Coke wanted you to drink its products "Just for the Taste of It." Now Coke's arch-rival Pepsi is encouraging you to embrace life (and, presumably, Pepsi products) "For the Love of It." The new global tagline, debuting in more than 100 global markets, replaces Pepsi's "Live for Now" mantra that's been...

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