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Q&A: How Adidas Originals Embraces Reinvention From the Inside Out

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CANNES, France--On Tuesday at high noon, marketers and sneaker heads gathered for Adweek's Terrasse Talk at the JW Marriott hotel to hear from Alegra O'Hare, vp of global communications for Adidas Originals & Style. Adidas Originals returned to Cannes this week where it's taking a well-deserved victory lap for its three-year global campaign "Original is...

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