Brands Teamed Up for Joint Super Bowl Spots, Sharing the Wealth of the $5...
Running a Super Bowl ad is about the biggest marketing investment a brand can make. But some have found a new way to circumvent the high costs of buying Super Bowl ad time: sharing it. Several brands...
View ArticleA Rundown of the Super Bowl Spots That Neglected to Include a Call to Action
There were 14 punts in Super Bowl LIII, and that's not counting those from advertisers who developed and ran spots more suitable for 1974 than 2019. The snooze-a-thon that became another coronation for...
View ArticleFX CEO John Landgraf Takes Aim at Netflix’s ‘Not Remotely Accurate’ Ratings Data
FX Networks CEO John Landgraf has never been shy about publicly taking shots at Netflix, but he took things to a new level today at the Television Critics Association's winter press tour in Pasadena,...
View ArticleWhy Brands Played It Safe and Turned This Year’s Super Bowl Into a Nostalgia...
The Dude abides--and this year, most brands were content to do the same. Viewers looking for the equivalent of Tide's 2018 Super Bowl takeover were disappointed. So were those hoping for brands to take...
View ArticleWashington Post ‘Thrilled’ With First Super Bowl Spot, Perhaps Signaling a...
While executives at The Washington Post knew buying the company its first spot in the Super Bowl with less than a week to prepare would be a "risk," WaPo publisher and CEO Fred Ryan said Monday they're...
View ArticleThinking Like a Challenger Will Help Brands Persevere in a Turbulent...
Before there was Airbnb, pre-Uber and prior to Netflix's response to those household cries of "Why is there nothing good on TV?" brand strategy focused on the notion of best practice. It made sense, it...
View ArticleMiller Lite Fires Back at Bud Light’s Super Bowl Spot With Full-Page New York...
As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes "corn syrup" in two...
View Article4 Ways Companies Can Bring Humanity Back to Business
Humans naturally crave connection with other humans. But machines are increasingly becoming the middle man between us and the real people we want to connect with. Our direct interactions with one...
View ArticleSecond Thoughts? Facebook Messenger Users Now Have 10 Minutes to Delete Messages
Many people grew up with the five-second rule pertaining to food that drops on the floor. Facebook Messenger introduced the 10-minute rule Tuesday. The Remove for Everyone feature Messenger debuted for...
View ArticleCampbell’s Soup Officially Trademarks the Word ‘Chunky’
Campbell's Soup has received official trademark rights to the word "chunky" for its Chunky soup brand from the U.S. Patent and Trademark Office. The brand used examples from its 20-year partnership as...
View ArticleA Chinese Washing Machine Brand Blatantly Lifted Design Army’s Stunning...
Last week, Pum Lefebure began to get a flurry of messages from her contacts in Asia, all with a similar question: "Have you seen this?" Co-founder and chief creative officer of the celebrated...
View ArticleJack Rogers, the Sandal Jacqueline Kennedy Made Famous, Is Stepping Things Up
Growing up in Hawaii, Lydia Park Luis saw many a brand of sandals and open-toed shoes. But she's still surprised over the one she didn't see: Jack Rogers, the tony sandals with the signature whip...
View ArticleModern Family Will End Its Run in 2020 After 11 Seasons on ABC
Karey Burke, who has only been ABC Entertainment president since November, found a way to make some noise during her first executive session at the Television Critics Association's winter press tour in...
View ArticleProgrammatic Audio Exchange DAX Inks Deal to Offer Voice-Activated Ads
European radio giant Global's digital ad exchange has signed a deal with voice-activated ads company Instreamatic.ai to expand the availability of interactive audio ads in the United States. The...
View Article15 Fun Real-Time Super Bowl LIII Tweets by Brands That Ran TV Spots
Super Bowl LIII is in the books, but the Twitter account for Pringles remained in character through Tuesday, continuing the theme of its Big Game spot by changing the account's handle to Sad Device...
View ArticleSpotify Bets Big on Podcasting With 2 Major Acquisitions
Spotify is set to buy podcasting companies Gimlet Media and Anchor in a move that will reshape the landscape of the nascent industry. The streaming service announced the two deals in a blog post from...
View ArticleHulu Reveals the Strategy Behind Its Partnership With Instagram’s Viral...
Moments after the Super Bowl ended on Sunday night, The New York Times answered the question that so many in marketing and media had been asking for weeks: who made the egg that racked up 10 million...
View ArticleHulu’s CMO Says Its Viral Egg PSA Became Its Second Most-Watched Episode on...
Hulu's video revealing a highly anticipated message from a cracked egg ended up being the service's second-most watched episode, the company's CMO, Kelly Campbell said in her keynote at Brandweek:...
View Article7 Steps for Sparking a Diversity-Centered Change in Your Agency
Black History Month always comes with a lot of discussions, articles and panels that talk about diversity. But what experience has shown is that it always leaves a large group of people feeling...
View ArticleFacebook Is Changing Up the Goals Its Employees Must Meet for Their Bonuses
Full-time employees at Facebook do pretty well for themselves, to say the least--Jennifer Elias of Silicon Valley Business Journal reported last month that the median annual salary at the company is...
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