People of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
View ArticleThese 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleWTKR Promotes Anthony Sabella to Weekday Anchor
WTKR weekend morning anchor Anthony Sabella will anchor the noon and 4 p.m. newscasts for the Hampton Roads CBS affiliate beginning in October. "Anthony Sabella's promotion to mid-day anchor is a...
View ArticleHouston Reporter Victim of Deepfake Video on Social Media
KRIV reporter Abigail Dye is alerting viewers that she has been the victim of an AI deep fake. Dye, who joined the Houston Fox owned station last year, posted a faked AI video of herself to Facebook...
View ArticleDr Pepper Encourages People to Get Weird Instead of Doomscrolling
When faced with boredom, many people's first reaction might be to turn to their phone. Dr Pepper, however, is prescribing a dose of weirdness to treat everyday monotony. A bizarre campaign, created by...
View ArticleThis Hispanic Heritage Month Is About Brands Building for the Future
As predicted, America's Hispanic and Latinx footprint continues to grow rapidly. Hispanics now represent more than 20% of the U.S. population, and the U.S. Census Bureau estimates that around 1 in 4...
View ArticleCTV Ad Platform MNTN Eyes 2025 IPO, Taps Morgan Stanley
Will it take a maximum effort for Ryan Reynolds to go public? MNTN, the connected TV advertising platform where Reynolds serves as chief creative officer, tapped Morgan Stanley to explore a potential...
View ArticleJackie Lamping Joins Barry’s as CMO
Strength and cardio interval training workout provider Barry's added some strength to its C-suite with the hiring of Jackie Lamping as chief marketing officer. At Barry's, Lamping will develop and...
View Article4 Reasons Brands Should Invest More in Latin ‘Craft’ Creators
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference to use "Latin." The creator economy is expected to nearly double over the next five...
View ArticleEquativ Continues Growth Path With Acquisition of Kamino Retail
Adtech company Equativ continued its growth trajectory with its acquisition of retail media platform Kamino Retail. The move strengthens Equativ's capabilities in the retail media sector, which...
View ArticleThe New Republic CEO and Publisher Michael Caruso Steps Down
The chief executive and publisher of the left-leaning news publication The New Republic, Michael Caruso, stepped down from his role on Thursday, according to an internal memo obtained by ADWEEK. Caruso...
View ArticleHere Are All the Ways to Watch CBS News’ Vice Presidential Debate
The latest--and, for now, final debate--of the 2024 presidential election cycle takes place on Tuesday hosted by CBS News. The vice presidential candidates Gov. Tim Walz and Sen. J.D. Vance--respective...
View ArticlePhotographer-Heavy Platform VSCO Starts Selling Ads With Liquid IV Campaign
Photo editing platform Visual Supply Company (pronounced vis-co), is digging deeper into the ad-selling game with the hope of more effectively monetizing its user base. The decade-old platform said it...
View ArticleTools of the Trade: Dave Snyder of Siberia
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
View ArticleHow Paramount’s Nieslen Dispute Could Impact CBS News’ Vice Presidential Debate
Tuesday night's vice presidential debate between Gov. Tim Walz and Sen. J.D. Vance is sure to bring in a lot of eyeballs. But there's a chance that CBS News may not be able to provide a full accounting...
View ArticleDiageo Is All In on AI, Retail Media and Workplace Diversity
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Shane O'Rourke, head of performance marketing at Diageo, to explore how the global beverage...
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