Elon Musk Defends Tesla Following Latest Self-Driving Accident
Tesla is in the hot seat again after a 28-year-old Utah woman crashed her vehicle into a fire truck last weekend, but shifted the blame to the car's self-driving feature. The woman, who sustained only...
View ArticleLoyalkaspar Calls Itself the Character Actor of Agencies
Agency creatives Beat Baudenbacher and David Herbruck loved working on screenplays on the side--so they decided to combine their understanding of story and experience with branding as a way for other...
View ArticleInfographic: How Video on Demand and Time-Shifting Are Changing Television
With OTT services like Netflix, Hulu and Amazon providing hundreds of TV show options, marketers may be worrying about how to switch up their advertising strategy. But new research from the Video...
View ArticleHerb’s Founder Is Dedicated to Creating a ‘One-Stop Shop’ for All Things...
When Matt Gray finally decided to pursue his dream of getting into the cannabis business, he started by sending emails. Lots of them. Over 2,000. Emails with industry insiders turned into coffees,...
View ArticleABC Toasted Roseanne’s Success at Its Upfront, and Jimmy Kimmel Roasted...
Let's get the most important ABC upfront questions out of the way first. Yes, Jimmy Kimmel was back this year. And yes, he was as funny as buyers needed him to be after a sluggish upfront week so far....
View ArticleFacebook Is Releasing 3 Features to Make Its Stories Easier to Use
Facebook announced three new features that are coming to Facebook Stories, initially launching in India and then going global shortly thereafter. Photos and videos captured via Facebook Camera will...
View ArticleStoli Taps Composer Hans Zimmer to Evoke Boldness With a Sonic-Driven Campaign
Vodka makes everything a little bit louder, and Stoli is capitalizing on that with its new sonic-driven campaign. In collaboration with agency Fred & Farid, Stoli launched a new global advertising...
View ArticleAxe Clarifies Much-Discussed Lyric From Recent Campaign: It Does Not Say...
For the first time in recorded history, something positive (or at least mildly amusing) has emerged from the rancid sewer that is the YouTube comments section. Earlier this year, Axe and its creative...
View ArticleWhy Conan O’Brien Says He’s ‘the Most Excited and Energized’ He’s Ever Been
At the start of her 2018 pitch to advertisers, Turner president of ad sales Donna Speciale promised, "Today will be different; it has to be." And while the upfront did include some return bits--"This...
View ArticleAccenture’s MXM Hires Publicis Groupe Vet as Creative Operations Director
Meredith Xcelerated Marketing (MXM), the New York-based digital agency that was acquired by Accenture Interactive this March, welcomed former Publicis executive Bill Hughes as creative operations...
View ArticleVice Media Will Show How Companies Go Environmentally Friendly in New...
Overture, an organization that brings together companies to advocate for global humanitarian issues, and Vice Media announced a new partnership to create a series of videos spotlighting companies that...
View ArticleGoogle Maps Gets More Social
Navigating the world became a whole lot easier 13 years ago, when Google launched Google Maps. Within two years, Google started to make Google Maps a social experience by allowing users to post reviews...
View ArticleTBWA Teamed Up With YouTube Influencer Jacques Slade to Raise Awareness of...
TBWA\Chiat\Day New York worked with Thomson Reuters Foundation on a campaign utilizing the popularity of "unboxing" videos to educate viewers about the reality of an issue they probably associate with...
View ArticleFacebook Rolled Out Dynamic Ads for Lead Generation for Auto Dealers
Facebook looked to jump-start the automotive industry last November when it introduced dynamic ads and lead ads for auto, and Wednesday, the social network combined the two. In a Facebook Business...
View ArticleJack Dorsey Says the Internet Should Have Its Own Native Currency
Jack Dorsey thinks the internet should have its own currency. According to the CEO of Twitter and Square, a digital currency that's universal in nature could benefit both consumers and companies in the...
View ArticleHow 3 of the Darkest, Most Unexpected Ads Challenged Creatives to Step Up...
Even when sitting in the sun, David Kolbusz is a man who appreciates darkness. Adweek sat down with the CCO of Droga5 London to talk about his favorite ads of all time, and Kolbusz was quick to name...
View Article4 Steps That Will Make Your Company’s Customers Into Superfans
Every business has the potential to create high-value superfan customers, but few take the time to employ the smart tactics necessary to do so. A superfan is a consumer who over-indexes in his or her...
View ArticleBloomberg’s Cover Features a Portrait Created by AI, and … It’s Something
The portrait on the new cover of Bloomberg Businessweek was created using artificial intelligence. Truly. Robbie Barrat taught computers how to paint and has been experimenting with different types of...
View ArticleFacebook Stories Now Has 150 Million Daily Users, So Here Come the Ads
More than 150 million people are now viewing Facebook Stories every day, so now is a fine time for the social network to begin the process of monetizing them. Pointing out that Instagram Stories had...
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