Norwegian Footballer Erling Haaland Goes Beyond the Ordinary in Beats by Dre ad
Norwegian soccer player Erling Haaland is no ordinary athlete. Beats by Dre enlisted the star footballer for a new spot called "Ordinary is for everyone else," highlighting Haaland's knack for unique...
View ArticleYMCA Taps The Martin Agency as Agency of Record
YMCA of the USA has named The Martin Agency as its advertising agency of record, following a competitive review by the organization. The Martin Agency will be responsible for the development of an...
View ArticleAmazon Web Services Taps Former SAP, Microsoft Exec Julia White as CMO
Amazon Web Services (AWS) has named former SAP chief marketing and solutions officer Julia White as its new chief marketing officer (CMO). White will succeed Raejeanne Skillern, who is leaving to...
View ArticleOvernight Cable News Ratings for Nov. 12-14: CNN and MSNBC’s Post-Election...
Tuesday, November 12 Fox News' Jesse Watters Primetime won the total viewer battle, while Gutfeld! was the most-watched program in the demo. CNN drew more viewers than MSNBC in the Adults 25-54 demo...
View ArticleState Farm and Disney Keep the Caitlin Clark Effect Alive With New Co-Branded Ad
Caitlin Clark capped a record-breaking college basketball career this year by shattering marks during her WNBA rookie season--and she's steadily scored points for State Farm and Disney throughout it...
View ArticleHere’s What You Need to Know About Karoline Leavitt, Donald Trump’s New Press...
Karoline Leavitt will be the new White House press secretary when Donald Trump takes office in January. At 27, she'll be the youngest person to serve in that role, but she's familiar with the job,...
View ArticleLongtime Twitter Exec Matthew Derella to Lead LinkedIn Marketing Solutions
Penry Price is not quite "Open to Work" yet, but he announced on Wednesday he is stepping down from his longtime role as vice president of LinkedIn Marketing Solutions. Longtime Twitter veteran Matthew...
View ArticleInside Gap’s Blueprint for Reaching Gen Z With Creators and Nostalgia
Gap is trying to stay relevant with Gen Z. In May, Fabiola Torres was hired as Gap's first global CMO in two years. She's a former Pepsi marketing exec tasked with turning around Gap's sales and...
View ArticleIndependence Pet Holdings Names First Chief Customer and Marketing Officer
Independence Pet Holdings (IPH) which manages 15 brands in North America across pet insurance, pet education, and lost pet recovery, has brought Jared Vestal on board to be its first-ever chief...
View ArticleBluesky Is Having a Moment, But Most Brands Aren’t Ready to Jump In Yet
Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively...
View Article5 Gravity-Defying Wicked Marketing Collabs
How much is Wicked's marketing budget? That was the million-dollar question on social media last week when an unverified photo of Paris's Arc de Triomphe seemingly lit up in green and pink to mark the...
View ArticleOut of Home Advertising Had Another Record-Breaking Quarter
Dollars spent advertising on posters, billboards, and other out-of-home (OOH) placements climbed to $2.04 billion between July and September, according to U.S. trade group the Out of Home Advertising...
View ArticleOvernight Cable News Ratings for Nov. 15-18: CNN and MSNBC’s Lost Weekend
Friday, Nov. 15 MSNBC triumphed over CNN among Adults 25-54 during primetime led by The ReidOut with Joy Reid as the most-watched show in that advertiser-coveted demo. But CNN still claimed bragging...
View ArticleEXCLUSIVE: Geico CMO Damon Burrell To Step Down After Nearly 3 Years
Geico CMO Damon Burrell is stepping down after nearly three years as the insurance giant's top marketer. In a memo obtained by ADWEEK, Geico CEO Todd Combs lauded Damon for leading Geico's marketing...
View ArticleRevolving Door Round-Up: Sean Duffy Is Latest Fox Anchor to Leave for the...
A Fox in the White House: Fox News has been finding itself in the unique position of seeing its on-air talent--most notably Pete Hegseth--potentially move into President-elect Donald Trump's...
View ArticleThe Creative Cases For and Against Jaguar’s Bold, Divisive Rebrand
When you think of luxury, British-founded car marque Jaguar, what is the first image that springs to mind? Perhaps it's the brand's growling cat emblem. Maybe it's Ben Kingsley's starring role in its...
View ArticleLegendary Anchor Chuck Scarborough to Retire from WNBC After More Than 50 years
WNBC anchor Chuck Scarborough has "announced his intention to 'relinquish the anchor chair' after more than a half-century at NBC 4 New York. Scarborough will conclude his record-setting run as the New...
View ArticleMarketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
The holidays are here, and now is the time to gift our readers some campaigns and news you might not have seen yet. So enjoy this cozy batch of marketing morsels to get you through Turkey Day, Black...
View ArticleFlashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession...
Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. Long before the fictional machinations of the Roy family, Americans were hooked on...
View ArticleAlly Financial Revives ‘Banksgiving’ With A TikTok Twist
Ally Financial is reviving its "Banksgiving" campaign, in which its call center associates hand out no-strings-attached funds to customers to help them overcome personal financial challenges. The...
View Article