WPP CEO Mark Read Tells Staff Omnicom-IPG Deal Is ‘Good News For Us’
WPP boss Mark Read has described Omnicom Group's acquisition of Interpublic Group (IPG) as a "moment of opportunity" for the U.K.-based ad network, urging employees to keep delivering for clients...
View ArticleBuffalo Anchor Don Postles to Retire After 32 Years
Veteran Buffalo anchor Don Postles is retiring at the end of the month. He's anchored at the Buffalo, N.Y. CBS affiliate WIVB for 32 years. "We wish him and his family all the best, and a long and...
View ArticleKWCH Names Kevin King News Director
Kevin King is joining Wichita CBS affiliate KWCH as news director. This is a return to the station for King, who was a producer at the station from 2000 until 2006. He comes from Dakota News Now, where...
View ArticlePrivate Labels Head Into 2025 With Major Momentum
Private label brands, such as Walmart's Great Value, Target's Good & Gather, and Costco's Kirkland Signature, have found their way into more homes across America this past year. There are a few...
View ArticleInside Netflix’s Massive Marketing for Squid Game Season 2
Netflix really wants you to know that Squid Game's second season is coming, and it's doing so by giving the green light to a massive marketing push. The Korean drama series is Netflix's most-watched...
View ArticleElizabeth Banks Puts Her Unique Stamp (and Face) on Archer Roose Wine
The deal that Elizabeth Banks has with Archer Roose, a premium canned wine brand, isn't one of those superficial celebrity endorsements. As co-owner and chief creative officer, the Hollywood...
View ArticleIndian Startup YesMadam Looks to Bounce Back From the Layoff Email That Wasn’t
The maxim that "all press is good press" was put to the test this week at Indian beauty startup YesMadam, which is dealing with the fallout from campaign that used a false layoff notice to shed light...
View ArticleLawmakers Warn Big Tech to Prepare for Potential TikTok Ban
The House China Select Committee began issuing reminders on Friday that it is serious about the potential ban of TikTok in the U.S. starting Jan. 19. Committee chair Rep. John Moolenaar (R-Mich.) and...
View ArticleChris Nakamoto to Join WAFB in Baton Rouge
Investigative reporter Chris Nakamoto will join Baton Rouge, Louisiana CBS affiliate WAFB in January 2025. Nakamoto will serve as the station's chief investigative reporter and will co-anchor the 5...
View ArticleABC News Sparks Controversy by Settling Donald Trump Defamation Suit:...
ABC News is facing a storm of criticism after announcing that it would pay $15 million to settle a defamation suit with President-elect Donald Trump that involved its anchor George Stephanopoulos. The...
View ArticleTools of the Trade: Jarron Vosburg of JumpCrew
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleSantas Reject Traditional Milk and Cookies in Oatly’s Cheeky Holiday Ad
On one side of the room, there's a bare folding table with a few sad offerings: a solitary glass of milk and a nondescript plate of cookies. On the other, there's an elaborate holiday display with...
View ArticleThe Brands Are Back for the Return of HBO’s The White Lotus Season 3
HBO's Emmy-winning series The White Lotus is returning for its third season, and brands want in to target fans of the hit show. On Dec. 16, HBO released the trailer for the highly anticipated third...
View ArticleNFL Returns With Creative Partner 72AndSunny For Super Bowl 59 Ad
The National Football League (NFL) and creative partner 72andSunny are teaming up again for the league's Super Bowl 59 ad. The NFL didn't provide details about the spot. 72andSunny has produced the...
View ArticleCrayola’s Creative Legacy: Building Impact Beyond the Box
In this episode of the Brave Commerce podcast, co-hosts Rachel Tipograph and Sarah Hofstetter welcome Victoria Lozano, evp of brand marketing at Crayola, to discuss how this iconic brand continues to...
View ArticleSuite Innovations: Hyatt Hotels’ Path to Personalized Hospitality
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mark Vondrasek, chief commercial officer of Hyatt Hotels Corporation. Mark shares how Hyatt is...
View ArticleWNCN Names Derek Rowles News Director
Derek Rowles has been named news director for Raleigh CBS affiliate WNCN. "Derek has been an invaluable member of the CBS 17 newsroom since coming to the station. As our Assistant News Director, he...
View ArticleWeek of Dec. 9 Morning News Ratings: Today Stands Alone in Week-to-Week Growth
The morning show battles are settling into the new normal as NBC News' Today continues to be the most-watched program among total viewers and the advertiser-coveted demo of Adults 25-54. Today widened...
View ArticleNue Agency Founder Jesse Kirshbaum Says Brands Should Pay Attention to Music...
With Nue Agency and its accompanying weekly newsletter Beats + Bytes, music marketer and talent agent Jesse Kirshbaum explores the intersection of music, technology, and brand marketing. Kirshbaum...
View ArticleWeek of Dec. 9 Evening News Ratings: Audience Interest is Flat as 2024 Winds...
ABC World News with David Muir remained America's No. 1 evening news program in total viewers and the Adults 25-54 audience for the week of December 9. All three evening newscasts showed minimal to no...
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