Beats by Dre and Guy Ritchie Created a Visual ‘Mixtape’ of World Cup Origin...
There are colorful characters with interlocking stories, unlikely winners and incredible comebacks in this swaggering, razor sharp, fourth-wall-breaking, stylized 4-minute mini-movie. It looks like a...
View ArticleThe CW’s New Sunday Night Slate Helps Boost Upfront Volume 15 Percent
The first broadcaster has crossed the upfront finish line with The CW wrapping its negotiations today, two weeks earlier than it did in 2017. And with strong buyer interest in the network's additional...
View ArticlePublishers Are Seeing Traffic From More Than Just Facebook and Google
For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple...
View ArticleQ&A: Giant Spoon’s Laura Correnti on the Role Data Plays in Creativity
Laura Correnti, evp and managing director, media at Giant Spoon, is responsible for creating the vision and setting the guardrails for how the agency approaches the marketplace--from data strategy to...
View ArticleFuturist Faith Popcorn Explains Why Marketers Should Care About the Future of...
Futurist Faith Popcorn, founder and CEO of marketing trend shop BrainReserve, is kicking off the Cannes Lions Festival of Creativity later this month with a declaration: Masculinity as we know it is...
View Article4 Ways Marketers Can Make Their Customer Data Informative and Inspiring
Data can inspire and inform, but first you have to know how to manage it. Own your own data The first step is figuring out what customer data you already have. If you don't have first-party data, you...
View ArticleCondom Ad Says Sex Is the Last Bastion of Intimacy in a Cold, Detached World
You won't see much skin in Sid Lee's futuristic brand film for Skyn condoms. Sweaty bodies intertwined in the throes of passion are nowhere to be found. Instead, we get a moody sci-fi scenario about...
View ArticleFacebook Is Looking for Feedback on Purchases Made From Its Advertisers
Facebook is introducing a way for people to share feedback on transactions they concluded with advertisers, even when those purchases were consummated off the social network, such as on retailers'...
View ArticleEverything You Need to Know About the Cannes Lions’ CMO Growth Council,...
This year, during the Cannes Lions International Festival of Creativity, while many agencies are counting their gold, silver and bronze Lions, there will be a group of 25 marketing chiefs gathered...
View Article5 Can’t-Miss Panels With Brands at Cannes Lions This Year
With the Cannes Lions Festival of Creativity right around the corner, it's time to see what panels you can squeeze into your busy schedule. We're talking panels and brands that are worth stepping out...
View ArticleBudweiser Has an Iconic Connection to Music, and the Brand Wants You to...
Budweiser has an indisputable place in music history--and the brand has the pictures to prove it. In a new campaign currently running in Brazil, Budweiser is capitalizing on its place in many...
View ArticleTwitter Deploys Food Trucks to NYC Media Agencies to Drum Up Buzz Around Its...
There's nothing like a good tailgate party to rally people's spirits ... and win business? Armed with a food truck, games and a spin-to-win prize wheel, Twitter visited various media agencies in New...
View ArticleHow Fox Sports Is Marketing the World Cup to U.S. Viewers With No Home Team...
Fox Sports evp of marketing Robert Gottlieb had the perfect marketing campaign for his company's first broadcast of the men's FIFA World Cup in 2018. At least, until the U.S. men's team failed to...
View ArticleJudge Rules for AT&T in Antitrust Trial, Approving Merger With Time Warner
Almost 20 months after AT&T first announced its deal to acquire Time Warner, the companies could be just six days away from joining forces after a federal judge ruled in AT&T's favor late...
View ArticleA Hotel Chain’s Umbrella Uses LED Strips to Brighten Your Rainy Days
Days Inn shines a new light on a familiar promotional item--an umbrella emblazoned with the brand's logo--in this campaign developed with Olson Engage. The economy hotel chain modified a bunch of...
View ArticleFlying Planes Upside Down Helps Strategy Executive Dream Up Killer...
Mark Mullen would argue some of his best ideas come to him after spending an afternoon in the skies, spinning his open cockpit plane all around and upside down. "It requires a lot of concentration and...
View ArticleAdweek Holds Second Installment of Its Executive Lab Series, Creating a...
Adweek held its second installment of the 2018 Executive Lab Series, Creating a Connected Community, on June 5 at New York's NeueHouse Madison Square. Check out the best shots from the day, as well as...
View ArticleThis Communications Firm Wants to Help Advertising Overcome Its Whiteness...
From Martin Luther King Jr. intoning over pickup trucks to Kendall Jenner defusing protests with Pepsi, one need not look far to see why an agency like Bold Culture is necessary in today's advertising...
View ArticleESPN Freaked Out iPhone Users by Trolling Them With AirDrop During the NBA...
Lots of marketers will tell you that the key to modern advertising is to be less interruptive--inviting viewers into experiences that feel more like entertainment and less like bombardment. But a new...
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