Could Brands Replace the Media When It Comes to Trusted Information?
CANNES, France--Following his conversation with Fire and Fury author Michael Wolff at the Lions Lumiere Theater Monday, ad agency legend Jeff Goodby spoke with us about advertising and journalism in...
View ArticlePlaytex Thinks Your Tampon Should Come With a Vaginal Steaming Kit in New...
File this under something you never knew you needed--a tampon made with a Chilean alpaca fleece core, activated charcoal and probiotics to, "restore your delicate flora." Who wants a boring old tampon...
View ArticleNew Balance Names Mediahub Its U.S. Media Agency of Record
New Balance announced today it has chosen Mediahub, Adweek's 2017 U.S. Media Agency of the Year and the media arm of IPG-owned MullenLowe, as its U.S. agency of record following a review. The account...
View ArticleDisney Ups Its Fox Bid to $71.3 Billion, Pulling Ahead of Comcast’s Offer
The Walt Disney Company isn't going to let Comcast swoop in and derail its deal for 21st Century Fox without a fight. This morning, Disney and Fox announced that the companies have agreed to an amended...
View ArticleJust Add Water—This Drinkable Black Metal Record is Made From Coffee
Regular coffee might give you a warm and fuzzy feeling in the morning, acting as a gentle wake up call. But Peter's Cold Brew is not regular coffee. The triple strength elixir, nicknamed 'Liquid...
View ArticleMany of May’s Topics to Watch Went Straight Into Facebook Users’ Mouths
Facebook users worked up quite the appetite in May, as Boston baked beans, cantaloupe and hot dog bun were all Topics to Watch for the month, according to Facebook IQ. Conversation about Boston baked...
View ArticleEveryone in the Pool! Go Inside the Biggest Pool Party at Cannes
CANNES, France--About 20 minutes from the Palais, high in the hills above Cannes, ad-tech company Captify brought together more than 1,000 clients, colleagues, associates and friends for its annual...
View ArticleNBC’s ‘Positively Real,’ Family-Centric Programming Lures Brands to Its...
When Mark Marshall took over as NBCUniversal's evp of entertainment advertising sales in October 2016, he knew he had some heavy lifting to do when it came to convincing wary brands to advertise in...
View ArticleWill Prime Wardrobe and Echo Look Make Amazon More Fashionable?
Amazon is known for a lot of things--Prime, two-day shipping, Alexa and Amazon Go, to name a few--but it is not necessarily known as a go-to site for the latest styles. In fact, in an interview with...
View ArticleA Kids’ Choir Viciously Taunts Work-Obsessed Parents in Dairy Queen’s Sweet...
A children's choir dishes out the guilt in Barkley's snackable #SummerSkipDay ads for Dairy Queen. With their red robes waving in the breeze, the youngsters congregate on a baseball diamond and at a...
View ArticleDigital Transformation Is Driving New Conversations on Transparency and Privacy
CANNES, France--With digital transformation comes a host of new data and technologies designed to better serve brands and target consumers--and as a result, the conversations around transparency and...
View ArticleAT&T Includes Its Just-Purchased Turner Networks in New $15-per-Month Skinny...
One week after officially closing its $85 billion deal to buy Time Warner, AT&T is rolling out its first innovation that draws from both sides of the just-merged company. Next week, AT&T is...
View ArticleOne of the World’s Largest Advertisers Is Asking Brands to Help Endangered...
CANNES, France--Mars, one of the world's largest advertisers, is asking other major brands to help animals at the Cannes Lions Festival of Creativity. The company is a founding partner--along with...
View ArticleThis French Telecom Ad Perfectly Captures the Feeling of Losing Your Phone
Nomophobia is real. Sure, it's technically a goofy portmanteau and not an officially recognized mental disorder--yet. But just ask anyone who's misplaced her smartphone. First comes the rummaging and...
View ArticleAmerican Express CMO Elizabeth Rutledge Shares What Top Marketers Are Talking...
Elizabeth Rutledge made her first visit to Cannes Lions this year at a time of change for American Express marketing: she was officially promoted to CMO in February after spending 25 years at the...
View ArticleOmnicom, IPG, IBM and Meredith Join the Board of a Blockchain Consortium to...
Executives from several major tech companies, agencies and media companies are joining the board of a blockchain consortium devoted to setting standards for using the technology in digital advertising....
View ArticleThis Blockchain-Powered Podcast Allows Listeners to Pay for Content That...
Manoush Zomorodi and Jen Poyant have some experience creating shows that you can't find anywhere else. At the New York Public Radio station WNYC, Zomorodi, a former BBC reporter and producer, and...
View ArticleCannes Day 5: Who’s Cleaning Up?
We did it, reader! We made it to the final day of Cannes. And this is the one you've been waiting for. The festival draws to a close with a big awards gala tonight, when the holding company, network,...
View ArticleThe Evolution of Social Shopping in the Ecommerce Landscape
Rapid advances in technology compel marketers to take a good look at how the evolution of platforms is affecting customer interactions, with analysts expressing doubts about the future of brands'...
View ArticleRitz Carlton and Hearst Magazines Are Partnering
A campaign from the Ritz Carlton and Hearst Magazines Digital Media will choose five directors to film short videos imagining a stay at a Ritz Carlton hotel. "The Stay" kicked off today, with a call...
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