Dawn Ostroff Leaves Condé Nast for Spotify
Dawn Ostroff, who has been president of Cond? Nast Entertainment (CNE) for the last seven years, is leaving the publisher at the end of July and joining audio streaming platform Spotify, where she will...
View ArticleInfluencer-Only Mural Promo in L.A. Just Makes Everyone Mad
We know dumb ideas can still make for brilliant marketing if they manage to catch fire, and that might just be the case with an "influencer-only" mural recently unveiled in L.A. The mural, which is...
View ArticleHow P&G’s ‘The Talk,’ a Grand Prix Winner in Film, Brought a New Level of...
CANNES, France--It is a short film that is incredibly specific--pointedly so--to this moment in America, but "The Talk" clearly has resonance far beyond one country. The video, created as part of...
View ArticleKFC’s Recipe for Marketing Success Is No Secret—Innovate While Respecting...
CANNES, France--Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle's frenetic energy to Rob Lowe's cool space vibe to the awesome country legend Reba McEntire, the list...
View ArticleMichelob Ultra Is Giving 95 Beer Lovers a Chance to Run the NYC Marathon
Michelob Ultra is making its fans consider a wild question: How far would you run for an ice-cold beer? For those who'd run 26.2 miles (yes, that's a full marathon), the brand has a unique opportunity:...
View ArticleUnilever Says No More Fake Followers and Bots. Influencers Cheer, and...
Unilever's CMO Keith Weed kicked off Cannes with a big announcement: The company would make an effort not to work with influencers who had fake followers or used bots to grow their accounts. But the...
View ArticleIt’s Time for Brands to Go Back to Basics and Entice Consumers With Strong...
According to Experience Dynamics, 52 percent of users said a bad mobile experience made them less likely to engage with a company while 79 percent of people who don't like what they find on a site will...
View ArticleDunkin’ Donuts Sends U.S. Media Account to Publicis Groupe
Dunkin' Donuts announced today it is sending its U.S. media account to Publicis Media, which will pull resources from shops including Digitas and Blue 449 to create a dedicated unit for the chain. The...
View ArticleAmerica Doesn’t Exist in Airbnb’s Response to Trump’s Travel Ban
Here we go again. This time, the U.S. Supreme Court voted to upholding President Donald Trump's travel ban, limiting travel to the U.S. for people from Iran, Libya, North Korea, Syria, Venezuela,...
View ArticleSony Selects Big Spaceship as Agency Partner to Promote its Master Brand
Sony Corporation of America selected Brooklyn-based Big Spaceship as its brand and creative agency partner to promote its master brand, following a review. It's unclear if incumbent Tracey Locke...
View ArticleWant to Bring Your Kid to Cannes Lions? The Festival Could Have Childcare...
CANNES, France--Advertising's biggest festival doesn't exactly lay out the welcome mat for families. It's a week long, the schedule is grueling and the bacchanal reputation precedes it. But in a sign...
View ArticleHow a Surge of Tourists and Ecological Threats Led to Palau Pledge, Cannes’...
CANNES, France--Typically, tourism policy changes in small island nations don't spark international attention. But at this year's Cannes Lions, that's exactly what took center stage. Palau Pledge, a...
View ArticleWhich Video Streaming Service Is Right for You?
It's no secret how popular streaming video services have become. According to Deloitte's 2018 Digital Media Trends Survey, over 55 percent of U.S. households were subscribed to a paid video streaming...
View ArticleThe Story Behind Apple’s ‘Welcome Home,’ a Joyous Metaphor for the Impact of...
CANNES, France--It's one of the most visually complex ads ever created, a perfectly choreographed adventure that's half Alice in Wonderland, half Wrinkle in Time. But Apple's "Welcome Home" spot for...
View ArticleLyft Users Will Get a Chance to Travel Back to the ‘80s in a Stretch Limo...
Get ready for a quick trip back to the 1980s, thanks to a partnership between Netflix's Glow and Lyft. Lyft users in Los Angeles and Las Vegas will have a chance to ride around town in Melanie...
View Article3 Influencer Marketing Lessons Learned From Queen Victoria’s Fierce Style
Nothing says influence like giving your name to an entire era. More than a century after the sun finally set on Queen Victoria's remarkable 63-year reign, her name remains a byword not just for a time...
View ArticleHow AT&T and WarnerMedia Can Inspire Deeper Personalization in Telco
The very notion of identity is a unique and intimate concept, one that evokes a deep and personal reaction from all of us. Identity has gone through centuries of discovery and exploration, and labels...
View Article3 Lessons From Cannes on How Tech Can Improve the Industry
A key question kept cropping up during my time at the Cannes Lions this year: Is technology killing creativity? My answer is, unabashedly, no. Emerging technology--such as artificial intelligence (AI)...
View ArticleInstagram: Here’s How to Share an IGTV Video
Instagram recently launched IGTV, a new section of the Instagram mobile application (and a standalone app) that lets users watch videos that are up to one hour long. If you come across a video on IGTV...
View ArticleClorox Is Leaning Into Influencer Marketing and In-House Creative to Better...
With the half-year mark rapidly approaching, the Clorox Company's marketing team is zeroing in on two major focuses for the rest of the year: influencer marketing and in-house content creation....
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