Of Course Gummy Shoes Are the Best Way to Celebrate James Harden’s MVP Honor
In celebration of James Harden's MVP title, Trolli's artisans, working entirely in the medium of gummy, crafted 12-pound gummy replicas of Harden's Adidas' Harden Vol. 2s MVP edition sneakers. The...
View ArticleBest Western Is Turning to IBM Watson’s AI to Help Travelers Plan Summer...
Ahead of the July 4 holiday, Best Western is debuting an ad campaign to provide travel tips, destination recommendations, special offers, and of course, local accommodations. That's standard fare for...
View ArticleTech and Media Companies Are Teaming Up to Keep Brazil’s Elections...
Voters in Brazil are set to go to the polls and choose a president starting Oct. 7 and running through Oct. 28, and the Comprova initiative was established to help ensure that the news those voters see...
View ArticleAs Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward...
Sustainability is not a new concept in the fashion industry. The past decade has seen the rise of eco-friendly brands such as Reformation, Veja, and Simon Miller. Luxury fashion houses such as Burberry...
View ArticleInside Nike’s Most Successful Failure
CANNES, France--Many brand marketers love to say they value bold ideas and taking risks, but few would likely have the stomach for a project like Breaking2. Both ambitious in goal and massive in...
View ArticleHow Finland’s Epic Equivalent of Saving Private Ryan Flipped the Branded...
Unique funding models for entertainment is nothing new. From brand integration to brands partially or fully-funding content, there is no shortage of money to put towards productions. Additionally,...
View ArticleIt’s Time to Put an End to Advertising’s Too Frequent Cultural Slipups
In 2018, black culture seems to be simultaneously progressing and regressing. As a Lincoln University alum, I couldn't be more appreciative of Beyonc?'s Coachella performance, which has been justly...
View ArticleHow Altice Is Expanding Its ‘One Stop’ Ad Platform
Nearly three months after Altice USA launched its ad division, called a4, the platform has announced that it will launch locally as well. The platform aims to allow a simplified and streamlined process...
View ArticleFacebook Announced Several Changes to Its Platform for Developers
Facebook announced a host of changes to the various application-programming interfaces on its platform with the aim of protecting user data and phasing out poorly used APIs and tools. Vice president of...
View Article4 Components of AI That Can Help Further Develop Creativity
Design outputs made by AI are real. Computational creative is here. Artificial intelligence is not a foreboding future, it is already the present, and resistance is embarrassing. Advertising is facing...
View ArticleCoverGirl Thanks the Many in New Ad That Celebrates Inclusive Foundation Line
For the longest time, multicultural women and their skin weren't necessarily catered to in the makeup world, especially as it related to foundation. So CoverGirl, in an ever-changing landscape of...
View ArticleWhatsApp Group Admins Can Now Designate Themselves as Exclusive Message Senders
WhatsApp announced a new setting for groups on its messaging platform enabling only administrators to send messages to groups. The new setting is rolling out globally to users with the latest versions...
View ArticleSecond Diet Madison Avenue Lawsuit Accuses CP+B, MDC Partners of Wrongful...
Ralph Watson, former CCO at Crispin Porter + Bogusky, has filed a second lawsuit that adds his former employer and its parent company to a legal pileup focused on the anonymous Diet Madison Avenue...
View ArticleHow to Use Tech to Foster Short-Term Loyalty With Target Audiences
All brands want to foster more loyal relationships with their consumers. But when it comes to investing in a loyalty program, many experience what can best be described as a fear of commitment. Their...
View ArticleNew Spot for Heathrow Captures the Bliss That Comes With Setting Up an...
Though people across the pond won't be celebrating the Fourth of July on Wednesday, Heathrow still understands the sentiment of a holiday week--as it proved in a new spot that's all about embracing...
View ArticleUnmetric: Mariners, Braves Surge Up MLB Standings, as Well as on Social Networks
Two Major League Baseball clubs that are exceeding preseason expectations are also making inroads on the social side, as social marketing firm Unmetric found that the Seattle Mariners posted the...
View ArticleCredit Karma Debuts New Series of Kooky Spots Involving Crazy Cat Ladies and...
Would you want to flee the neighborhood if a kooky cat lady with 40 furry friends bought the house next door? What if some dude obsessed with wind chimes moved in, and the clanging-jangling kept you...
View ArticleAward-Winning Creatives Explain What It Takes to Win a Cannes Lion
Emotion, impact, irreverence. Those three elements were key to some of the winningest campaigns at this year's Cannes Lions Festival of Creativity. From a tourism campaign with a moving environmental...
View ArticleWPP and Martin Sorrell’s New Venture Reportedly Competing to Acquire...
Global production company MediaMonks is the first target in Martin Sorrell's attempts to re-enter the ad industry by way of mergers and acquisitions, according to multiple reports published over the...
View Article3 Ways AR Creates Customer Value That’s Practical, Yet Personal
Augmented reality is quickly becoming the darling of the media industry. Unlike the dash for virtual reality over the last five years, AR has crept up through popular games and social platforms to...
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