Ecommerce Execs Gather in Seattle for Adweek’s Buyer-Seller Meetup
Retail is evolving rapidly, and so are the services cropping up to help brands and advertising agencies improve their digital sales efforts. Enter Ignite: eCommerce, where Adweek gathered executives on...
View ArticlePeterson Milla Hooks Wants to Put the Joy Back in the Retail Experience
For nearly three decades, Peterson Milla Hooks (PMH), the agency behind Target's iconic bull's-eye, has worked with blue-chip retailers such as Gap, JCPenney and Sephora. Today, it counts Kohl's and...
View ArticleHBO’s Programming Chief Says New Owner AT&T Won’t ‘Dilute’ His Network’s Brand
As HBO programming president Casey Bloys kicked off the Television Critics Association's summer press tour, he had one message for reporters: No, new parent company AT&T won't be watering down his...
View ArticleQ&A: ‘Rise of the Robots’ Author on AI’s Talent Crunch and the Future of Work
It may take some major technological breakthroughs before robots are able to think creatively or handle complex human interactions. But futurist Martin Ford, author of the New York Times bestseller...
View ArticleRapidly Growing Essentia Water Begins Agency Review of Creative and Strategy...
Essentia Water has confirmed that it launched an agency review of its creative and strategy work. "Unfortunately, we're unable to provide further details at this time as the process is currently...
View ArticleP&G Cuts Agency Budgets as Publicis Restructures Its Production Department
Publicis Groupe's Publicis Communications hub has restructured the production departments at three of its New York-based creative agencies in an effort to adjust to the needs of unspecified clients,...
View ArticleCasper Boasts It’s ‘Sensational in Bed’ With a Broadway-Themed Out-of-Home...
For a Broadway show, the phrase "couldn't keep my eyes open" in a review could be the kiss of death. But for a bed-in-a-box brand, there's no better praise. Casper's latest campaign is focused on...
View ArticleQ&A: Hearst Magazines’ New President Troy Young On What Print Means to the...
Troy Young was named to succeed David Carey as president of Hearst Magazines today. In the more than five years Young worked as president of Hearst Magazines Digital Media, he transformed the digital...
View ArticleA Naked Cyclist and Doughnut Maker Help Sell Portland Tourism With These...
Tourism advertising in the Pacific Northwest, like the culture of the place in general, has a long history of being different. Visit Seattle, for example, once placed tiny libraries across the country....
View ArticleOnline Freelance Marketplace Fiverr Selects Mekanism as Agency of Record
Fiverr, "the world's largest marketplace of creative and digital services for entrepreneurs and small business," has selected San Fransisco-based independent creative agency Mekanism as its agency of...
View ArticleCanadian Eatery Puts Tiny Chairs Around the Little ‘Table’ That Comes Inside...
You know what would make those plastic pizza-saver thingies that come inside takeout boxes look even more like tiny tables? Tiny chairs! Boston Pizza (a Canadian chain, actually) and John St. oblige...
View ArticleFacebook Watch Will Only Order a Show If It Meets This Standard
It's been almost a year since Facebook first rolled out its inaugural programming slate for Watch. Since then, Facebook execs said at the Television Critics Association's summer press tour in L.A.,...
View ArticleBarefoot Continues Its Legacy of LGBTQ Activism With a Documentary at Outfest...
The documentary "One Stride: Chosen Family" premiered last weekend at Outfest Film Festival in Los Angeles. Among the story's narrators is 27-year-old actress Mj Rodriguez, who plays Blanca in the FX...
View ArticleMDC Partners Parts With CMO and Other Corporate Executives Before Q2 Earnings...
Agency network MDC Partners parted with several members of its corporate leadership team earlier this week, a spokesperson confirmed today. "Our MDC colleagues are truly family, and they represent some...
View ArticleFacebook’s Mark D’Arcy Moves Into Expanded Role as CCO
After leading Facebook's Creative Shop for the past seven years, Mark D'Arcy's role has expanded as he moves into the position as the platform's vp of global business marketing and CCO. He takes over...
View Article4 Key Takeaways on Bringing Diversity to the Field From the Multicultural...
She Runs It, formerly known as Advertising Women of New York (AWNY), held a Multicultural Alliance Bootcamp yesterday to discuss the state of diversity in the marketing and media world. According to...
View ArticleTom Arnold to Hunt Down Incriminating Trump Tapes for Viceland ‘Until He...
It only took one and a half days for the first truly bizarre panel at the Television Critic Association's summer press tour: Tom Arnold ranting for a half hour about his efforts to bring down President...
View ArticleACLU Says Amazon Tool Falsely IDed Elected Officials in Mugshots
As it appeals to Congress to stop law enforcement from using facial recognition technology, the American Civil Liberties Union tested out Amazon's tool Rekognition with images of the members of the...
View ArticleThe Macallan Created a Virtual Reality Tour of Its New Whisky Distillery
If you tried to travel by train from New York City to Macallan's new distillery in Scotland, you wouldn't make it very far. However, the whisky brand's new virtual reality experience lets commuters...
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