Fred Rogers Is Returning to PBS, Which Will Air This Summer’s Hit Documentary...
One of PBS' most famous and influential personalities of all-time, Fred Rogers, will be returning to the public broadcast network in 2019. PBS has secured rights to Won't You Be My Neighbor?, this...
View ArticleColors Resonate With Consumers on a Subconscious Level. Here’s How Brands Can...
How you use color in your business can amplify or ruin your brand strategy. That's because color strongly influences human emotion and behavior. In the CCI: Institute for Color Research's study, 92.6...
View ArticleDeadpool Deadpan Reigns as Ryan Reynolds Snarks It Up for Toon Blast
Ryan Reynolds is known as an enthusiastic, creative brand collaborator. The star famously dove into Deadpool's marketing from the beginning, and his unique personality helped make the campaigns a...
View ArticleCBS Board Meets, Takes No Action Against Embattled CEO Leslie Moonves
CBS Corp. chairman and CEO Leslie Moonves lives to fight another day. The CBS board held a previously scheduled board meeting today ahead of Thursday's quarterly earnings announcement. It said it took...
View ArticleQDOBA Hands Planning and Buying Duties to Marc USA’s Cogniscient Media
QDOBA Mexican Eats has chosen Marc USA's Cogniscient Media as its agency of record to handle all offline and digital media planning and buying duties following a review led by Select Resources....
View ArticleUnder Armour’s Top Marketing Executive Is Headed to Nike, Sources Say
The woman who spent the past eight-plus months overseeing Under Armour's global marketing efforts has accepted a position with Nike, according to two sources familiar with the matter. Earlier today,...
View ArticleTwitter Promoted Four Content Executives, Established a Content Creation...
Twitter filled two key content partnership positions by promoting from within. The social network confirmed that T.J. Adeshola, who has been managing partnerships with major sports leagues in the U.S.,...
View ArticleHow Google Home Is Improving Its Marketing to Close the Gap on Amazon
This year, more than 35 million Americans will use a voice-activated assistant device at least once a month. According to eMarketer, that's up nearly 130 percent since 2017. Amazon and its Echo line of...
View ArticleDJ Khaled Stunned by His Son’s Business Acumen in Wonderfully Weird Apple...
Hollywood loves a talking baby--whether that's with a fantastically strange tale of corporate greed (see: Boss Baby) or a surprisingly poignant account of babies speaking long before babies should...
View ArticleHow a Focus on Innovative Performance Can Sync Media and Creativity
Is our creative investment really paying off? That's a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most shy away from looking because it seems so much...
View ArticleThis Beer Company Wants Your Resume to Whip Around a Nascar Track at 200 MPH
It's not easy out there for a recent college grad. In addition to facing a mountain of student loan debt, there's the added stress of landing the first job amid a crowded field of applicants. AB...
View ArticleWhat Brands Can Learn From the NFL’s Missteps With Its Anthem Policy
With the NFL preseason starting up, some of us are debating whether football will continue as our country's favorite sport. In May, the NFL officially came out against players' national anthem...
View ArticleHP and American Express Created Digital Edens and Cabana Getaways at NY’s...
Music festival Panorama had a bleak start to its three-day event--held each year on Randall's Island in New York since its inception in 2016--thanks to some severe thunderstorms in the area. Those...
View ArticleIntel Is Sending Drones to Help Repair Sections of the Great Wall of China
Technology can have a role in preserving and restoring some of the world's most precious historical landmarks, and Intel is proving it with a new drone and AI-based initiative to repair sections of the...
View ArticleFacebook Removes Dozens of Accounts Seeking to Interfere With Midterm Elections
Facebook has identified and removed more than two dozen accounts involved in "inauthentic behavior," or what can be described as part of a coordinated misinformation campaign, the company said on...
View ArticleUnmetric: MLB Playoff Contenders Take the Lead in July on Facebook, Twitter,...
Two first-place teams and another club that most people expected to be in first place posted the highest growth among Major League Baseball squads on Facebook, Twitter and Instagram in July, according...
View ArticleThis Campaign Shows How Your Plastic Straws Suck the Life Out of Ocean Animals
The race to ban plastic straws is on in earnest and is an initiative with wings, with brands and municipalities jumping on board. Starbucks announced earlier this month its plan to phase out single-use...
View ArticleHow GLOW’s Creators Decide Which ’80s Brands (Like Nerds) to Include in the Show
The Netflix comedy GLOW is inspired by a real women's professional wrestling TV program (Gorgeous Ladies of Wrestling), but that's far from the only '80s brand that pops up in the series. Liz Flahive,...
View ArticleThese Are the 8 Best Movie Marketing Campaigns of 2018 (So Far)
2018 has been a weird year for movie marketing. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming mainly from a handful of early-year...
View ArticleHow Much Time Did You Spend on Facebook and Instagram Today?
Facebook and Instagram want people to spend quality time on their platforms, even if that means spending less time on their platforms. Instagram product management director Ameet Ranadive and Facebook...
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