Twitter Prepares New Pitch to Brands and Agencies, Restructures Creative...
Twitter is known as a critical source of breaking news and journalistic banter--as well as a cesspool for toxic trolls. Now, it wants to reintroduce itself to brands and agencies. Earlier this month,...
View ArticleThis Director Turned $5,000 Into an Outstanding Adidas Spec Ad
Adidas' approach to creators has made the brand a darling of the creative set. The brand's talent roster--including athletes and key influencers like Pharrell Williams and supermodel Karlie Kloss--cuts...
View ArticleShowtime Is Releasing 2 Docuseries Based on Trump’s Favorite Twitter Rant Topics
This fall, Showtime is turning two of Donald Trump's favorite Twitter targets into docuseries. The premium cable network will air a docuseries in November that looks at the conflicts between U.S....
View ArticleWhat Brands Need to Know to Successfully Market Feminism in the #MeToo Era
In March, American Eagle's lingerie chain Aerie made a major statement. The store released a one-piece black bathing suit with the word "Survivor" stamped across the front. Modeling the swimsuit was...
View ArticleThis Agency Brings Product-Inspired Strategy to Purpose-Driven Marketing
While "purpose driven" might not be what first comes to mind when thinking of an agency with venture capitalist connections, Scout Lab has spent the first year of its life developing processes that...
View ArticleThis 24-Year-Old Was a Patron at Alexandria Ocasio-Cortez’s Bar. Now, She’s...
Two years ago, Maria Arenas had just graduated from the Pratt Institute in Brooklyn (where she earned a BFA in graphic design and worked in the school's print labs). She sent her resum? to "over 50...
View ArticleCashierless Tech Is Coming. Here’s How It Will Blow Up Retail
The debut of Amazon's checkout-less convenience store Amazon Go is one of the biggest evolutions in transactional commerce since Ohio saloonkeeper James Ritty patented the cash register in 1879. That's...
View ArticleOrange Is the New Black Scored More Viewers in TV’s Most Coveted Demo Than...
Netflix's Orange is the New Black still remains a force to be reckoned with in its sixth season. The first episode of Season 6, which premiered along with the rest of the season on July 27, scored 5.3...
View ArticleAgency Marketing Veteran Kerry Fitzmaurice Joins Blockchain-Powered...
Creative agency marketing veteran Kerry Fitzmaurice has joined startup blockchain entertainment studio SingularDTV as svp of brand marketing. SingularDTV is a decentralized entertainment studio powered...
View ArticleWhat Indra Nooyi’s Departure as CEO of PepsiCo Means for the Future of Female...
On Monday, PepsiCo announced that CEO Indra Nooyi, a 12-year veteran in the role and a 24-year PepsiCo employee, is stepping down on Oct. 3. With the news of her departure, PepsiCo also announced that...
View ArticleEvery Lego Movie Cameo in This Turkish Airlines Safety Video Is Awesome
Around four or five years ago, airlines seemed to be trying to one-up each other with their in-flight videos. Air New Zealand and Virgin were the initial gold standards, then Delta got into the mix...
View ArticleHGTV Snatched the Brady Bunch House Off the Market to Restore It to ‘Its...
Discovery, Inc. shared that HGTV just won the bid for the Studio City, California house that served as the exterior for the original Brady Bunch home from 1969 to 1974. The network reportedly intends...
View ArticlePapa John’s Turned to Omnicom’s Zimmerman to Make New Ads Starring Founder...
Earlier this year, after Papa John's received a wave of negative press over chairman John Schnatter's comments regarding NFL protests and pizza sales and the brand moved to strip his image from its...
View ArticleVp at Dentsu’s Isobar Is Out After Being Charged With Lewd Behavior on Boston...
Jeremy Pincus, vp of research and strategy at Dentsu Aegis Network-owned Isobar, is no longer with the agency after he was arrested at work for allegedly displaying lewd behavior toward two women on a...
View ArticleNielsen Social Content Ratings, Week of July 30: Here Comes the NFL
The Major League Baseball pennant races may be heating up, but all it took was one preseason game for the National Football League to surge to the top of the Nielsen Social Content Ratings for the week...
View ArticleCompany Email Addresses Are No Longer a Requirement for Workplace by Facebook
Employees no longer need company email addresses to use the Workplace Premium version of Workplace by Facebook. Workplace by Facebook said the new administrator feature will grant full access to its...
View ArticleDote, a Virtual Shopping App, Releases Its First Private-Label Brand With a...
Emma Chamberlain isn't a total household name yet--but she's on track. In just over a year, her YouTube channel has grown to more than 3.5 million subscribers, and her new clothing line, High Key, is...
View ArticleHow Foodies Are Changing Industry Standards to Be More Transparent and Authentic
Seventeen years ago when I joined Food Network, the term "foodie" didn't exist, at least not outside hardcore foodie circles. Over the years that followed, we watched as the entire nation fell in love...
View ArticleWunderman Acquires Commerce Experience Agency Gorilla Group
WPP-owned digital agency Wunderman has acquired commerce experience agency Gorilla Group. The agency, which, according to a release, provides "end-to-end experience-driven commerce solutions and...
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