How Brands Can Ensure Influencers Hold Up Their End of the Deal
In a tale as old as time, yet another brand is learning what it means to vet agreements before moving forward with them. This time around, public relations firm PR Consulting Inc. is suing influencer...
View ArticleDollar Shave Club Names Adobe as Primary DSP Partner as It Accelerates Its...
The rise of direct-to-consumer brands is arguably one of the most distinctive trends in marketing during the digital era. Largely defined by their lack of reliance on middlemen, this new wave of brands...
View ArticleBBH Restructures Leadership in New York Office
BBH is restructuring leadership in its New York office. Brett Edgar was promoted to the role of managing director, while BBH New York CEO Anthony Romano is leaving the agency for an unspecified...
View ArticleOver 100 Agencies Are Rallying Behind This Bold Campaign to End Sexual...
More than 100 agencies in the U.K. are supporting a new campaign that aims to finally put an end to sexual harassment in advertising by placing executives right in the middle of some very uncomfortable...
View ArticleGod-is Rivera Joins Twitter as Global Director of Culture and Community
Twitter has hired God-is Rivera from VMLY&R in the newly-created role of global director of culture and community, effective Nov. 12. "As a black woman who has worked in industries in which I have...
View ArticleMacy’s Holiday Ad Is a Touching Tale of Being Apart From Those We Love at...
The Space Station is only about 250 miles from Earth, and astronauts are never alone there, yet it remains a perfect modern metaphor for isolation. The reason is simple: It's the ultimate mental image...
View ArticleHBO Stars Sarah Jessica Parker, Ed Harris and More Come Together to Encourage...
In partnership with Rock the Vote, some of HBO's top talent appeared in a video urging people to get out and vote today for the midterm elections. Among those in the 30-second video are Sarah...
View ArticleWhatsApp: Here’s How to Share a Location in a Chat
Did you know that WhatsApp allows you to share specific locations in chats? For instance, you may want to share the location of a restaurant when making plans to meet a friend. Our guide will show you...
View ArticleFearless Girl Transformed Into #FearfulGirl as a Symbol for Gun Reform
For a brief hour last Friday morning, Fearless Girl transformed into #FearfulGirl to deliver a message about gun violence. Manuel and Patricia Oliver, parents of Marjory Stoneman Douglas High School...
View ArticleHiring an International Employee? Here’s Why You Need an Immigration Lawyer
Major advertising agencies lose talent by being poorly served by their immigration lawyers. The demand for skilled and uniquely talented workers has never been higher, yet immigration lawyers hired to...
View ArticleHavas Group Media Hires Chief Data and Innovation Officer From Dentsu Aegis...
Havas Group Media has hired Bret Leece in the newly created global role of chief data and innovation officer. Leece will be responsible for data sourcing, overall data governance, audience planning and...
View ArticleDoubleVerify Saw a 50 Percent Jump in ‘Inflammatory News and Politics’...
Marketing measurement software and analytics provider DoubleVerify marked Election Day in the U.S. by sharing some eye-opening statistics exclusively to Adweek. The company said it has seen a 50...
View ArticleThis TK Maxx Holiday Spot Features a Stocking That Literally Burps Out Gifts...
The competition is heating up for the British holiday advertising season. We'll be treated to a steady drip of cute animals, driving carrots and, apparently, Elton John. While some retailers in the...
View ArticleAir New Zealand Turned Their Legendary Safety Briefing Into An Epic Music Video
Okay, frequent flyers, be honest: when was the last time you actually paid attention to the pre-flight safety video? For those who have flown enough to be able to recite the safety protocol in their...
View ArticleHow the Trump Presidency Has Forced Marketers to Completely Rethink Their...
Back in the old days--that is, before Donald Trump announced his candidacy for the president at the bottom of an escalator--there was room in advertising for nuance. Companies lived in a safe place...
View ArticleOutfront Media Teams With the MoMA as It Looks to Move Beyond Advertising
One of the biggest outdoor media companies is adorning subway stations with more than just advertising. Outfront Media announced a partnership on Monday that will feature iconic works from the Museum...
View ArticleConsumers Can See Through an Agency’s Tone-Deaf Ads
Today, it's increasingly important to know, learn and mold the persona your social account or brand portrays. Who do you want your brand to be? Who do consumers think you are? Do certain target...
View ArticleAd for Save the Children’s Sweater-Themed Seasonal Fundraiser Will Have You...
Save the Children's annual Christmas Jumper Day is a longstanding tradition in the U.K. Folks dress up in festive sweaters and make donations to the relief organization that helps kids around the...
View ArticleFacebook Messenger Users Are Finally Getting the Ability to Delete Messages
The ability to delete messages from Facebook Messenger, initially promised by the social network in April, moved one step closer to reality this week. Facebook said in the release notes for version...
View ArticleAs Legislation Around Data Increases, Marketers Need to Rethink Their Approaches
Founding Father John Adams once said, "Power must never be trusted without a check," and more than 200 years later, those words still ring true. Today data is a precious commodity, and Silicon Valley's...
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