Applebee’s 60-Minute ASMR Grilling Video Lets the Sizzle Sooth
Last summer, Ikea took advantage of the growing fan base for ASMR, or autonomous sensory meridian response, videos on YouTube with a 25-minute video of a woman smoothing sheets and whispering about...
View ArticleDigitas Urged Brands to Take a Stand and #Boycott Its Own NewFront Event This...
Digitas, the founding agency of the Digital Content NewFronts, chose to ruffle some feathers with a bold, cause-based stance at its showcase this year. Armed with a string of influential speakers, the...
View ArticleHow Univision Is ‘Reimagining’ Its Future During Its Business Review
Univision chief revenue officer Tonia O'Connor began this morning's pre-upfront press breakfast acknowledging "the elephant in the room." "Yes, we are going through a business review. And, yes, we are...
View Article6 Key Takeaways From The 2018 IAB NewFronts
As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over...
View ArticleVice Media’s New CEO Makes Her Debut On The NewFronts Stage
Unlike previous years, there was no boxing match, and no half-sauced Shane Smith on stage at this year's NewFront presentation. Instead, attendees heard from Smith's CEO successor, Nancy Dubuc, who...
View ArticleAt the Kentucky Derby, Brands Focus on Being Part of the Experience, Not Just...
On Kentucky Derby day, home of "the fastest two minutes in sports," there's plenty of downtime at the Churchill Downs venue between thoroughbred races, and sponsors like Coca-Cola, Budweiser, Ram and...
View ArticleInstagram Is Quietly Introducing a Native Payments Option
Instagram appears to be diving further into the social commerce arena with the unannounced launch of a native payments feature that operates under the same rules as Facebook's payments system. The...
View ArticleFor the First Time, Consumers Are More Likely to View Ads Online Than on TV
GroupM unveiled its 2018 "State of the Digital" report, which predicts where people worldwide are expected to consume content in the coming year. And for the first time, the WPP network sees online...
View ArticleThe FDA Is Cracking Down on Vaping Products That Look Like Children’s Snacks
If vaping has reached epidemic levels among teenagers, as public health officials have declared, it's not too tough to see where the roots of the problem may lie, the FDA said this week in yet another...
View ArticleDeadpool Shows Off His Tiny New Package in This Trolli Crossover Campaign
Deadpool 2 opens in just over one week, and its titular smartass anti-hero is already inescapable. In the last couple of weeks alone, he could be seen starring in odd Celine Dion music videos and...
View ArticleFallon CCO Jeff Kling Resigns to Move to NYC and ‘Take Some Chances...
Today Jeff Kling, chief creative officer at Fallon, announced his resignation after nearly 6 years. The award-winning co-creator of Dos Equis' The Most Interesting Man in the World campaign joined the...
View ArticleHow a Former Track and Field Star Became One of the Most Important Figures in...
It's lucky that Megan Clarken has always thought globally. A native New Zealander, Clarken spent years going back and forth between the U.S. and Australia for Nielsen, analyzing audiences from all...
View ArticleRethinking Out of Home: Why Digitally Native Brands Are Flocking to the Medium
In late April, Postmates became the latest digitally native brand to go big with an out-of-home campaign in New York. The first effort, from 180LA, used poppy, bright colors with clever lines tailored...
View ArticleThis Dynamic Duo Found Success by Bucking Ad Industry Norms
Terri Meyer fondly recalls the time she called up the executive creative director at D'Arcy Masius Benton & Bowles and laid down the law. "Are you getting me that birthday present I want?" she...
View ArticleConversational Commerce Is on the Rise, and It’s Perfect for Mother’s Day
With Mother's Day right around the corner, many consumers are frantically Googling "2018 Mother's Day gifts" to come up with last-minute ideas, often needing to sift through pages of search results to...
View ArticleDisruptors 2018 Interview: Alma Har’el’s Free the Bid Is Creating a...
Director Alma Har'el, one of the 39 women Adweek selected for our second annual Disruptors list, founded the non-profit Free the Bid in 2016 to push for more diversity behind the camera when it comes...
View ArticleGoogle Bans Bail Bond Services From Advertising on Its Platform
In a blog post on Monday, Google took a bite out of bail bond services. The company announced that starting in July, it will prohibiting ads from bail bond service companies across all of its...
View ArticleLinkedIn: Here’s How to Save Articles and Read Them Later
Did you know LinkedIn allows you to save articles and read them at a later time? Our guide will show you how this feature works. Note: These screenshots were captured in the LinkedIn application on...
View ArticleHow Agencies Can Benefit From the Gig Economy While Providing Much-Desired...
The age of impermanence is here. As the North American head of a small creative agency, I'm seeing several trends that tell me this is so. First of all, the brand and agency models are shifting;...
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