Burger King Trolls President Trump, Plus How More Brands Are Responding to...
Today marks day 25 of the 2019 government shutdown, making it officially the longest in U.S. history. As the days add up, more people's lives are being impacted, from government workers who aren't...
View ArticleWhat Marketers Can Learn About Taking a Stand From Gillette
You've no doubt already seen the furor around Gillette's "We Believe: The Best Men Can Be" spot. Just a day into its release, and it's attracted huge amounts of praise and criticism for its focus on...
View ArticleEditor in Chief Adam Moss Is Leaving New York Magazine After 15 Years
New York Media editor in chief Adam Moss told staff today that he would step down at the end of March. Moss has been in the role for 15 years, a time in which he ushered in two redesigns of New York...
View ArticleCES 2019 Promoted the Idea of a More Collaborative Year for Programmatic
If the tone of CES is any indication, 2019 promises to be a more collaborative and positive year for digital advertising. At the event, Marc Pritchard put the state of progress as "largely finished...
View ArticleSocial and Communications Apps Accounted for 50 Percent of Time Spent in Apps...
Mobile data and analytics company App Annie published its 2019 State of Mobile report, which analyzed the use of mobile applications worldwide in 2018. The report found that globally, social and...
View ArticleP&G Debuts New Media Model, Taking More Work In-House to Give Brands...
The world's largest advertiser, Procter & Gamble, recently proceeded with its plan to take more North American marketing work in-house, this time on the media side, as billionaire activist investor...
View ArticleHow Gillette’s New Ad Flipped a Narrative and Challenged Men to Live Up to...
Internet, you need to chill out about the Gillette "We Believe" ad. Take a deep breath. Another one, perhaps, and let's take a moment to reflect on the irony here. Women have been defined by men...
View ArticleYouTube Is Cracking Down on Dangerous Challenges and Pranks
Go ahead and swallow all the Tide Pods you can handle: Just don't expect to share video of your exploits on YouTube. And don't actually swallow any Tide Pods. The Google-owned video site updated its...
View ArticleRoku Pulled Its InfoWars Channel, But Only After Users Revolted
Roku is in hot water after initially defending its decision to offer users InfoWars, a channel hosted by conspiracy theorist Alex Jones. But the service soon learned what other players in the...
View ArticleThese 4 Brands Refashioned the Way They Talk to Men Before Gillette Did
Gillette has hit a nerve. On Monday, the P&G brand released an update to its 30-year-old "The Best a Man Can Get" campaign, and the work held a mirror to our politically polarized culture. The old...
View ArticleIf Your Team Wins the Super Bowl, Hotels.com Will Give You a Room to Make a Baby
In recent years, the NFL has celebrated a poignant Super Bowl stat--that the birth rate in winning cities goes up nine months after the game--in its spots for the game. Hotels.com is taking a more...
View ArticleThis Tech Knows If Your House Will Flood Long Before You Do
At CES last week, Adweek got an inside look at the tech that's making our homes smarter than ever. Belkin's products, including everything from Phyn leak detectors to remote sensors and smart speakers...
View ArticleSears Will Remain on Life Support
Chairman Edward Lampert's quest to keep 126-year-old department store Sears alive proved successful at the 11th hour as his firm, ESL Investments, was named the highest bidder at a recent auction. A...
View ArticleHow to ‘Botify’ Your Brand and Save It From Becoming Irrelevant
Web-only brands (often referred to as digitally native vertical brands, or DNVB) are the subject of a lot of controversy. On one hand, we've seen impressive exits for companies like Bonobos, but on the...
View ArticleHear the Backstreet Boys Collaborate With Chance the Rapper in Doritos’ Super...
If you've ever dreamed of hearing Chance the Rapper collaborate with a boy band, well your wish will soon be granted thanks to your friends at Doritos. On Wednesday, Doritos shared that it would be...
View ArticleAnchor Claims to Have Doubled the Number of Podcasts With Ads on the Market
Podcasting platform Anchor claims to have found a way to do something that still seems to elude many others in the field: make money off of advertising. The company reported this week that the number...
View ArticleQ&A: New York Media’s New Editor in Chief on Reinventing the Brands and...
Not long after Adam Moss told staffers on Tuesday that, after 15 years, he'd be leaving as editor in chief of New York Magazine, David Haskell was named as his successor. Haskell was described by CEO...
View ArticleLes Moonves Is Taking CBS to Arbitration Over Denial of $120 Million Severance
Former CBS chairman and CEO Les Moonves isn't letting his $120 million severance go away without a fight and has decided to take the company to arbitration. Moonves informed CBS of his intentions...
View ArticleHow Slack’s Logo Redesign Solidifies the Brand as the Future of Group Chat
Ever since Slack unveiled a new logo this week that swapped out its instantly recognizable hashtag icon for a simplified, multi-colored pinwheel, the design world and many others on Twitter have been...
View ArticleSimple and Spectacular, This Patiently Crafted Ad Transforms Flowers Into...
On paper, the concept is simple: Flowers bloom, set to the booms and crackles of fireworks. But creating such a visual experience in a way that does it justice? That's no small floral feat. TBWA\Paris...
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