Continuing its first quarter winning streak, the New York office of TBWA\Chiat\Day today picked up global creative responsibilities for Hearts on Fire diamond jewelry.
Account revenue is estimated at $1 million.
The agency beat two other New York shops to win the business: Arnold and The Brooklyn Brothers. Final pitches took place last week at Hearts on Fire's Boston office. Ark Advisors in New York managed the search.
Hearts on Fire becomes TBWA\Chiat\Day's fourth win in two months, after Thomson Reuters, Amway's Nutrilite and Travelers. Collectively, those brands represent some $5 million to $7 milliion in revenue.
Rob Schwartz, CEO of the New York office, described Hearts on Fire as a "kindred spirit" that's looking to upend conventions in diamonds marketing. The jeweler's chief marketing officer, Caryl Capeci, said the brand would increase its spending on marketing to consumers both directly and through retailers.
The review did not include media planning and buying, which remains in house. Hearts on Fire's media spending had declined in recent years, from more than $18 million in 2012 to $16 million in 2013 and just under $5 million last year, according to Kantar Media.