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TBWA\Chiat\Day N.Y. Just Won Its Fourth Account in 2 Months
Continuing its first quarter winning streak, the New York office of TBWA\Chiat\Day today picked up global creative responsibilities for Hearts on Fire diamond jewelry. Account revenue is estimated at...
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SC Johnson Reviews Its Global Media Buying but Will It Consolidate?
SC Johnson is reviewing the global media buying responsibilities that are divided between its roster shops, Omnicom Group's PHD and WPP's Maxus, sources said. Maxus has been the lead media network on...
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Converse Hires a New Agency to Plan and Buy Media
Converse has hired a new agency to plan and buy its media in North America. PHD, a unit of Omnicom Group, has inherited the business from MediaVest after a review, sources said. The assignment...
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Norwegian Cruise Line Follows Royal Caribbean Into the Review Circuit
Another cruise line account is up for grabs: Norwegian Cruise Line is reviewing its creative and media business, which The Martin Agency has handled since 2011. The assignment spans traditional and...
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Horizon Beats the Odds to Keep NBCU Business
It's rare to keep business that goes into review, but Horizon Media has surmounted the odds by retaining NBCUniversal networks Telemundo and NBC Universo. Horizon, an independent, has worked for the...
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The New Movie Studio Behind The Gift Hires Horizon
Media spending behind STX Entertainment—Horizon Media's newest account—is likely to be relatively modest this year, as the new movie studio plans to release just two films in 2015. The slate comprises...
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Citi's Global Media Review Follows a Familiar Pattern, Roster Shops Only
Citi's global media review fits the "members-only" approach of other recent searches in which outside agencies are not welcome. In the case of Citi, whose global media spending is estimated at $450...
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Comcast Hires SS+K to Help Bridge the Digital Divide
The Comcast-Time Warner merger is off but not Comcast's push to reduce the digital divide. In fact, Comcast has hired SS+K to focus on marketing Internet Essentials, a 4-year-old program that supplies...
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SC Johnson Bundles Media Buying at PHD
In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD. The move is significant given that SC Johnson, whose brands include Raid and Windex, spends about $1 billion...
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P&G, Largest Advertiser in the U.S., Is Putting Its North American Media...
America's biggest ad spender is putting its North American media business into review, according to sources. Just five months after Procter & Gamble named Kristine Decker as its new U.S. media...
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21st Century Fox Hopes to Complete its Massive Media Review By Year's End
The consultant behind 21st Century Fox's global media review is no stranger to such searches. In fact, MediaLink handled the 2011 review triggered by Comcast's acquisition of NBCUniversal. The latest...
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LendingTree Hires Grey San Francisco to Expand the Brand's Message
LendingTree is moving its creative business to Grey San Francisco from Merkley + Partners, the marketer's agency of nearly three years. Grey landed the assignment after a review that began with 11...
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Kirshenbaum Bond Senecal to Kick Off Keds Revamp
A fresh look. That's what Keds is hoping for as it approaches its centennial, and the sneakermaker has tapped Kirshenbaum Bond Senecal + Partners in New York to provide it. The MDC Partners shop won...
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Plotting Media Reviews, Volkswagen and BMW Are Now Part of Mediapalooza 2015
Why should the players in packaged goods, financial services and cosmetics have all the fun? The automakers Volkswagen Group and BMW are now part of Mediapalooza 2015, an unprecedented year of media...
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Norwegian Cruise Line Hires Omnicom Shops
Norwegian Cruise Line has a new agency lineup, with BBDO, Atlanta, as the company's new creative lead, and OMD, Midwest, planning and buying media. The creative assignment spans traditional and...
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Priceline 'Negotiators' Put Creative Up for Review
Priceline.com's creative business is up for review, the company has confirmed. Ark Advisors in New York is the consultancy hired to run the process. Ark could not immediately be reached, but sources...
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Inspiring or Insulting? Lyft's Unusual Offer to Small Shops in Its Review...
The ride-hailing service Lyft is offering a slot in its search for a lead creative agency to a small shop that can prove its worth. And some firms are responding with a smirk, a shrug and a "no,...
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Ragú and Bertolli's New Owner Seeks an Agency to Turn Castoffs Into Crown...
Like with sports teams and their players, one corporation's castoffs can become another's superstars. That's the hope of Mizkan Group, which last year acquired Ragú pasta sauces and Bertolli olive oil...
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In a Busy Week, PlayStation Teases Games, Touts Streaming Service and Hires a...
It has been a busy week for Sony PlayStation. On Monday, the brand announced a raft of news at Electronic Entertainment Expo in Los Angeles, including a new look at The Last Guardian, a long-awaited...
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Wrangler Jeans, Timberland Pro Boots and North Face Parkas Find New Shop for...
Wrangler jeans, Timberland Pro boots and The North Face parkas have found a new home for their media business. Publicis Groupe's Starcom is taking on media planning and buying for five brands owned by...
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