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Droga5 Wins Hotly Contested Sausage Pitch
Droga5, Adweek's U.S. Agency of the Year, has added sausage to its fire. Johnsonville Sausage has selected the New York shop to handle its creative business after a review, Johnsonville has confirmed....
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Another Casual Restaurant Needs Creative Help. This Time It's Golden Corral
The search for new agencies among casual dining restaurants is continuing. Three months after Panera Bread and Buffalo Wild Wings found new agencies for their creative accounts, Golden Corral is...
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Golden Corral Finds Its Lead Agency in Maine
Golden Corral has completed its search. The VIA Agency is the new lead creative agency for the casual dining chain, according to sources. The independent shop in Portland, Maine, prevailed in a pitch...
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Scotts Miracle-Gro Starts a Media Agency Search
Scotts Miracle-Gro is revieiwing its media business, with reponses to an initial request for proposals due back to the lawn and garden products company on January 9, sources said. WPP Group's MEC,...
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Bloomin' Brands Shifts Its Media Account to a New Agency
Bloomin' Brands is moving on. After seven years with Carat, the parent company of Outback Steakhouse, Bonefish Grill and Carrabba's Italian Grill has completed a review and shifted its media business...
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Sprint Finally Says Yes, Deutsch L.A. Is Our New Lead Agency
As expected, Deutsch L.A. has taken the lead on national television advertising for Sprint, which spends $450 million in broadcast media annually. The news from the nation's No. 3 telecommunications...
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American Cancer Society Exec Hires a Shop She Worked With at Wrigley
The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30 million in...
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Mercedes' Longtime Shop Gets Into Auto Products
An agency synonymous with car advertising is naturally pivoting into auto lubricants and cleaners. Merkley + Partners in New York has become the new agency for Armored AutoGroup, whose brands include...
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72andSunny Takes a Global Role on Unilever's Axe
Unilever's existing roster shops on Axe remain in place—including Bartle Bogle Hegarty, Lowe Ponce and R/GA—but newcomer 72andSunny is taking on a significant role. 72andSunny's Amsterdam, The...
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Acer Selects Saatchi & Saatchi Singapore as Global Creative Agency
Acer has selected the Singapore office of Saatchi & Saatchi Singapore to lead global creative efforts for the Taiwanese computer manufacturer. The Publicis Groupe agency prevailed in a pitch...
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Massage Envy Trades Hometown Agency for San Francisco Shop
Some wins are more satisfying than others. But you'd love to be the planner leading research on Venables, Bell + Partners' newest account. Why? Because it's a chain known as Massage Envy Spa. Cited by...
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The Creative Guys Behind Those Bizarre Man-Mom Ads Will Now Tackle Pretzels...
The guys behind "What your mom would serve you if your mom were a man" for Mars' Combos are taking on pretzels and chips. Barton F. Graf 9000 creative chief Gerry Graf and agency executive creative...
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After Upgrading Properties, JW Marriott Hires a New Lead Agency
When M&C Saatchi bought a third of SS+K late last year, it gave domestic player SS+K access to overseas markets via M&C's 21 offices outside the United States. Now, the two agencies have an...
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CarMax Awards Its Media Business
CarMax has awarded its media planning and buying business to Horizon Media, the automotive retailer confirmed. The selection came after a review in which OMD and Vizeum were the other finalists,...
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3 Teams Reach the Final Round of the Big Sears Holdings Review
Three holding company teams have advanced in Sears Holdings Corp.'s marketing services review. Agency teams from Havas, Publicis Groupe and Interpublic Group made the cut and will be briefed further...
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A Diamond Jeweler Searches for Its First Lead Agency
A diamond jewelry company's search for its first lead agency is down to a select few. Hearts on Fire has briefed three finalists in a review of its creative business, which is currently in-house,...
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California Healthcare Exchange Dangles Its $50 Million Account
Covered California, the state's healthcare exchange, is looking for an agency to help expand the pool of residents enrolled in health insurance coverage. A request for proposals for exchange's...
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Thomson Reuters Shifts Global Creative Business to TBWA\Chiat\Day
The New York office of TBWA\Chiat\Day seems to be stringing together quite a few wins. Less than two months after adding creative responsibilities for Travelers Insurance and Amway's Nutrilite, the...
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Ameriprise Gets a New Lead Agency
Ameriprise Financial has found a new lead agency. McCann Erickson Detroit has beaten three other finalists to land the company's core creative account, with annual media spending of nearly $40...
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Wells Fargo Readies Shift of Media, Digital Business
In Wells Fargo's latest review, Omnicom Group shops OMD and Organic are in advanced negotiations to take on business that's handled chiefly by units of Interpublic Group, according to sources. OMD,...
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