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The 3 Reasons Why Infiniti Picked Crispin
Crispin Porter + Bogusky's culture, experience and energy distinguished the agency in Infiniti's just-completed global creative review, which culminated with the hiring of Crispin as the brand's new...
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OppenheimerFunds' Search for an Agency Takes an Unusual Turn
A funny thing happened on the way to final presentations in OppenheimerFunds' creative review: the pitches were called off, according to sources. Why? Because three weeks ago Oppenheimer executives...
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Patrón Picks a New Lead Agency
Patrón has found a new lead shop. The Los Angeles office of Mullen landed the assignment after a review in which Goodby, Silverstein & Partners was the other finalist, according to sources. Media...
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American Family Insurance Narrows Its Search to 2 Agencies
American Family Insurance (AFI) is down to two finalists in its search for a creative agency, BBDO and Grey, sources said. Last year, AFI spent nearly $157 million on measured media, according to...
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Are Ad Agencies the Next Target for Sears Holdings' Cost-Cutting?
Sears Holdings has contacted ad holding companies about handling all marketing communications for Sears and Kmart, sources said. Collectively, those brands spent $560 million in media last year—the...
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CenturyLink Taps a New Lead Agency to Build Brand Awareness
Regional telecommunications player CenturyLink has found a new lead agency for its consumer business. The Boston office of Arnold has landed the company's creative account after a review, and the...
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Deutsch Takes on Sherwin-Williams' Other Consumer Brands
McKinney remains lead agency on the namesake Sherwin-Williams brand, but Deutsch will now handle the rest of the parent company's consumer brands. Deutsch's assignment encompasses the likes of Dutch...
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Sprint Zeroes In on an Agency for Broadcast Ads
Sprint is close to naming a new agency to create broadcast ads at a crucial time in the company's history. Deutsch L.A. is in advanced negotiations to handle the assignment, which is worth more than...
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4 Agencies Fight for Johnsonville Sausage
Johnsonville Sausage is in the late stages of a creative review, with incumbent Cramer-Krasselt defending against three rivals, sources said. The brand's media spending exceeded $30 million last year,...
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CarMax Eyes 3 Shops for Its Creative Business
On again, off again Super Bowl advertiser CarMax appears to be taking the next game off as it searches for a new lead creative agency. Three agencies have reached the final round of a creative review,...
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American Family Insurance Finds a New Lead Agency
BBDO has outstripped Grey to claim lead creative responsibilities on American Family Insurance, which spent more than $150 million in media last year. The two shops emerged as finalists for the...
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With New Commissioners, MLB and the NBA Rethink Their Marketing
Major League Baseball and the National Basketball Association have something in common beyond new commissioners: Each is close to hiring an ad agency to lead its marketing efforts. MLB is further...
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The Martin Agency Replaces Cool Whip with Hummus
Three weeks after Kraft moved to shift its Cool Whip brand out of The Martin Agency, the shop replaced the hole in its cupboard with Sabra dips and spreads. Martin, a unit of Interpublic Group, is now...
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Nickelodeon Shifts Its $10 Million Media Business
Nickelodeon's media account has found a new home. The business is shifting to Spark after a review, according to sources. The cable network, a unit of media giant Viacom, spends nearly $10 million in...
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This Diet Brand Wants a New Agency Just in Time for New Year's Resolutions
Slim Fast is talking to agencies about taking on creative responsibilities for the weight-management company's products. The business had been handled by The Bull-White House, New York, until the...
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MediaVest Ends the Year With a Shot of Jack Daniels
A year that began bitterly with the loss of Microsoft, is ending sweetly with some Jack Daniels, as MediaVest has landed global media responsibilities for Jack Daniels' parent company Brown-Forman,...
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Steve Stoute's Agency Will Now Work on the NBA
Steve Stoute may have come from the music industry, but he understands a core tenet of advertising: It's all about relationships. So, while Stoute's Translation agency beat R/GA and Goodby, Silverstein...
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Mindshare Wins Pitch for This Retailer's Account
Nordstrom has found a new agency for its media account. Mindshare has landed the assignment after a review, Nordstrom has confirmed. The retailer spent nearly $40 million in media last year and more...
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Macy's Shifts Its Multicultural Account to a New Shop
Macy's has found a new home for its multicultural marketing account. New York shop Walton Isaacson has landed the business after a review. Annual media spending is estimated at $40 million. The win...
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GNC Is Searching Again, This Time for a Media Agency
GNC, less than a year after hiring Carmichael Lynch to handle its creative and media business, is reviewing its media account, according to sources. The marketer of vitamins, minerals and diet...
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