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Office Depot's Review Follows Merger With OfficeMax
Office Depot’s creative and media review comes amid store closings at the retailer, which merged with OfficeMax late last year. The decision to close 400 stores by the end of 2016 stemmed from...
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Lowe Campbell Ewald Adds UNICEF U.S. Fund
Lowe Campbell Ewald, New York, has won new business for the U.S. Fund for UNICEF, an effort that supports the United Nation’s Children’s Fund’s work through fund-raising, education and advocacy in the...
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White Castle Reviews Its Creative and Media Business
White Castle represents the fourth Zimmerman Advertising client to launch a review in the past eight months. The other clients were Office Max, Papa John's and Ashley Furniture. Ashley landed at...
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With a Redesigned Website, The New Yorker Hires an Ad Agency
The New Yorker has a redesigned website, a new paywall system in the works and now an ad agency to promote it all. SS+K in New York has landed the assignment after a review, outstripping a handful of...
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Patrón Seeks a New Lead Agency
The Patrón Spirits Company has begun a search for a new agency to handle its creative and media business. Incumbent Cramer-Krasselt was invited to defend but declined, according to a representative...
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Four Seasons Launches Global Review
The Four Seasons Hotels and Resorts is reviewing the global creative assignment that TBWA has handled for the past two years, sources said. The Toronto-based luxury hotel chain spends an estimated $40...
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Honda Hires a New Agency for Digital Marketing
American Honda Motor Co. has consolidated the bulk of the digital marketing for its Honda and Acura brands at Razorfish. The consolidation came after a review that pitted the Publicis Groupe agency...
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Mophie Shops for a Lead Creative Agency
Mophie—a big name in smartphone cases with batteries inside—is looking to make a big splash in marketing. The company is close to hiring its first lead creative agency, nine years after its launch....
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Guitar Center Hires a New Agency For Media
The Los Angeles office of Starcom has won Guitar Center's media business after a review. The Publicis Groupe shop will take over planning, analytics and buying for the retailer from Horizon Media,...
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Choice Hotels Picks New Agencies
Choice Hotels has selected the New York office of McCann Erickson as the brand's new lead creative agency and sister shop MRM//McCann for digital and customer relationship marketing efforts. Media...
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Panera Finds a New Lead Creative Agency
Anomaly has entered the casual restaurant space. The New York shop has landed lead creative responsibilities on Panera Bread after a review, outstripping two other agencies that the chain did not...
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Airbnb Hires a Global Media Agency
Airbnb has awarded Starcom its global media business after a review. The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media...
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SS+K Preps First Ads for FreshDirect
SS+K is launching its first work for FreshDirect since landing the food delivery brand's creative business. The ads, which break Monday and will appear on trains and outdoor kiosks, use the line, "We...
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Office Depot Selects New Agencies
McCann Erickson and fellow Interpublic Group shop UM have won Office Depot’s creative and media accounts, respectively, after a review that began in the summer. The search, which was managed by Pile +...
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5 WPP Shops Will Now Handle Shopper Marketing for General Mills
In shifting its shopper marketing efforts to WPP Group shops like Geometry, General Mills is consolidating business within a single holding company that previously had been scattered among a handful...
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You've Never Heard of RightTurn.com, but That's About to Change
Ever hear of online tire retailer RightTurn.com? No? Well, that explains why the brand is increasing its media spending and has hired a new lead agency, Cramer-Krasselt in Chicago, according to...
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Here’s the Winner of Anheuser-Busch InBev’s Big Media Pitch in the U.S.
Anheuser-Busch InBev has found a new agency for media planning and buying in the U.S., where the brewer spends some $575 million in media each year. WPP Group’s MediaCom has landed the assignment...
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Kohler Gets a New Agency for Media as Well
Just after naming the Chicago office of DDB as its new creative agency, Kohler has moved its media planning and buying business to PHD. The media shift came after a review with undisclosed contenders....
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Sprint Narrows Broadcast Search to Final Two Agencies
Two agencies have reached the final stage of Sprint's broadcast creative review. Sources identified them as Arnold in Boston and Deutsch L.A. in Marina del Rey, Calif. Each shop will meet with Sprint...
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UPDATED: Infiniti, at Last, Picks a New Global Lead Agency
Infiniti, in a long-running review that lived up to its name, has selected Crispin Porter + Bogusky to lead its global creative efforts, the automaker has confirmed. Crispin, a unit of MDC Partners,...
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