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TripAdvisor Hires Shops for Its First Offline Campaign
TripAdvisor is planning its first offline campaign this fall and has hired new agencies to lead the charge. After a review, the travel website has hired The Fantastical to handle creative...
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Staples Leaves McCann After 9 Years
Yet another retailer has chosen new horses. Weeks after JCPenney and HHGregg hired new agencies, Staples has shifted its creative and media business to mcgarrybowen and Carat, respectively, according...
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Liberty Mutual Reviews Ad Business
Liberty Mutual is reviewing its creative and media business. The company’s media spending totaled nearly $150 million last year, up from about $116 million in 2011, according to Nielsen. Those...
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Wieden + Kennedy Takes on Tax Preparation
The agency that found a way to contemporize an old deodorant brand is venturing into tax preparation software. Wieden + Kennedy, famous for its award-winning rebranding of Procter & Gamble's Old...
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OgilvyOne Nabs Weight Watchers' Digital Account
Weight Watchers has selected OgilvyOne as its new digital agency. The business came after a review that was managed by Pile + Co. in Boston. Previous shop Razorfish had handled the account for nearly...
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Kirshenbaum Bond Senecal Wins Simmons Account
Simmons Bedding Co. has hired Kirshenbaum Bond Senecal + Partners as its new lead creative agency. The selection came after a three-month review in which there were two other finalists: The Martin...
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Nationwide Consolidates Its Media Account at UM
Nationwide kept its U.S. media business in the family by consolidating its at UM, a longtime roster shop. UM, out of its offices in New York and Detroit, will handle planning and buying in both...
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Smirnoff Leaves JWT for 72andSunny
Just as JWT's longtime relationship with Diageo ends, another one begins. 72andSunny has landed global creative responsibilities on Smirnoff, a brand that JWT had handled since 2000. JWT, a WPP Group...
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How to Market Rémy Martin V on $2 Million a Year
The projected media budget is modest but a new creative assignment from Rémy Martin represents an interesting strategic challenge: how do you market a clear spirits brand in the U.S., particularly to...
View ArticleDraftfcb, Initiative Win MFS' Global Business
MFS Investment Management has awarded its global creative and media business to two units of Interpublic Group. Draftfcb will handle creative responsibilities and Initiative will plan and buy media....
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Volkswagen Seat Win Is a Big Deal for Lowe and Huge
With the addition of Volkswagen’s Seat creative business, Lowe adds a significant international client beyond Unilever, the agency’s largest account in terms of revenue. Seat also represents Michael...
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Tag Heuer Turns to Rokkan for Social Media
Tag Heuer, in a growing trend among brands, is heightening its focus on social media marketing by dedicating an agency to it. Rokkan, a unit of Publicis Groupe that's based in New York, will lead...
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NBCUniversal Digital Is in Review
NBCUniversal is reviewing the digital work currently handled by Ignited, El Segundo, Calif., which was awarded the business in January 2009, sources said. The assignment covers digital efforts...
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R/GA Takes Lead on Fossil's Social Media Efforts
R/GA has become the first social marketing lead agency for Fossil, the Richardson, Texas-based maker of clothing and accessories. The assignment encompasses social strategy, analytics, content...
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N.Y. State Lottery Reviews Its Ad Business
Hey, you never know. Your agency could win creative responsibilities for the New York Lottery, which this month will issue request for proposal for its advertising business, the state gaming...
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MEC Wins Vodafone's Global Media Account
Vodafone has found an agency to succeed OMD on its global media account. WPP Group's MEC will take on the business, with annual media spending estimated at more than $900 million, according to...
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Ashley Furniture Taps McCann as Creative Lead
Ashley Furniture HomeStore has selected McCann Erickson as the chain’s new lead strategic, creative and social agency, the company confirmed. The Interpublic Group agency pitched the account with...
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Florida's Natural Finds a New Lead Agency
Merkley + Partners is getting into the juice business. The New York agency has landed creative and media planning responsibilities on Florida's Natural Growers, the citrus farmers' cooperative has...
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Watch Brand Nixon Hires Creative and Media Shops
Watchmaker Nixon, looking to raise its profile beyond core customers, is hiring its first agencies for creating and placing ads. The Playa del Rey, Calif., office of TBWA\Chiat\Day will handle the...
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The Last of Havas Worldwide's Schwab Business Is in Review
The remaining Charles Schwab trading service work at Havas Worldwide is up for grabs after Havas landed competitor TD Ameritrade in May. The assignment covers offerings like Active Trader and...
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