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O'Charley's Taps New Shop for Creative, Media
O’Charley’s is taking its advertising business to the Midwest. The restaurant chain, after nearly two years with New York shop Merkley + Partners, has hired Doner, which is based in Southfield, Mich.,...
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Barbasol, Pure Silk Find a New Agency
A vintage shaving cream brand has found a new home. Barbasol—and sister brand Pure Silk—have landed at GSD&M in Austin, Texas, after a review. The new agency succeeds Xtreme Creative in Phoenix,...
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LendingTree Selects Creative Agency
Five months after hiring a media agency, LendingTree has found a new lead creative shop. Merkley + Partners won the pitch for LendingTree’s creative account and will break its first campaign in the...
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Updated: P&G Launches Gillette Review
Procter & Gamble has confirmed its review of its Gillette advertising account in North America. Both traditional and digital advertising—now at BBDO and sister shop Proximity—are in play. The...
View ArticleSun Life Financial Selects a New Agency
Talk about a lengthy process. Sun Life Financial's advertising review began in the spring, shifted to agency presentations this summer and now has finally ended, with the selection of Doremus. The New...
View ArticleThree Shops Vie for NYSE Euronext Account
NYSE Euronext has entered the final stage of a creative and media review that marks the end of Havas Worldwide's tenure on the business. The New York office of Havas, formerly Euro RSCG, has handled...
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American Laser Skincare Finds Lead Shop
In rethinking its marketing efforts, American Laser Skincare aims to become less tactical and more expansive. Previously, the company relied mainly on search engine optimization, affiliate marketing...
View ArticleContenders Emerge in Vonage Review
Vonage has narrowed the field in its review of its creative and media businesses, with briefings slated for early next week. Sources identified the creative contenders as JWT, Havas Worldwide, VML and...
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Fruit of the Loom Selects a New Agency
Fruit of the Loom is leaving Texas for Colorado—at least to get its ads. The Boulder, Colo. office of Crispin Porter + Bogusky has won Fruit of the Loom's creative and media business after a review, a...
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TriHonda Dealer Group Completes Agency Search
A group of Honda dealers in New York, New Jersey and Connecticut that plans to expand its marketing efforts next year has hired a new agency to lead the charge. Publicis Kaplan Thaler will be the lead...
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RPA Mounts Defense in Honda Review
One of the longest-running agency-car relationships hangs in the balance of American Honda Motor Co.'s review of its U.S. creative and media business. National and regional responsibilities on both...
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Payless Meets With Creative Shops
Payless ShoeSource is meeting with agencies about its creative business with the goal of hiring a new lead agency. The review has reached the semifinalist stage, with Payless executives still in the...
View ArticleVonage Completes Its Agency Search
Vonage has a new creative agency. The New York office of JWT has landed lead creative responsibilities on the brand after a review, Vonage has confirmed. Account revenue is estimated at $10 million....
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Gotham Wins Global Retail Account
Two months after adding a credit card brand, Gotham has entered the retail arena. Sunglass Hut, a Luxottica Group brand with a global footprint, has hired the New York shop as its new lead creative...
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Staples Issues RFP in Bid to Consolidate
Staples has circulated a request for proposals in an effort to consolidate all of the company’s communications efforts, sources said. Staples' roster shops include McCann Erickson, whose ads featured...
View ArticleTBWA\Chiat\Day N.Y. Cuts Staff Post Vonage
About 10 staffers have been laid off at the New York office of TBWA\Chiat\Day following the loss of Vonage's creative business, according to sources. The cut represents about 5 percent of the office's...
View ArticleHill Holliday Wins Capella University's Biz
Hill Holliday is going back to school, 21st century style. The Interpublic Group shop has landed the creative and media business of Capella University, a school that exists solely online and therefore...
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Bacardi Is Mindshare's 3rd Big Win This Year
Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year. Last month, the WPP Group shop successfully defended its global HSBC business, with...
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Digitas Takes Lead Role on NYSE Euronext
Amid mergers on both the marketer and agency side, Digitas has added NYSE Euronext as a client. The assignment, which came after a review, encompasses both creative and media responsibilities. In its...
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HHGregg Selects New Agencies
Two Publicis Groupe agencies have walked away with retailer HHGregg’s advertising account, according to sources. The Chicago offices of Leo Burnett and Spark SMG will handle creative and media...
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