About 10 staffers have been laid off at the New York office of TBWA\Chiat\Day following the loss of Vonage's creative business, according to sources.
The cut represents about 5 percent of the office's head count, which totals around 200.
Last month, Vonage shifted its creative account to JWT, New York, after a review. Account revenue is estimated at $10 million.
In the review, TBWA\C\D defended against JWT and Havas Worldwide in New York. TBWA\C\D had handled the business since 2009.
Horizon Media won a separate parallel pitch for Vonage's media account, outstripping Mindshare, TargetCast and the incumbent, OMD. Roth Associates in New York managed the process.