How a Shot of Technology Helps Bring These Bacardi Brands Closer to Their Customers

For Bacardi brands Patr?n and Grey Goose, innovation is a delicate balancing act. Leveraging technology for technology's sake will do little to enhance the customer journey, explained Lee Applbaum, CMO of Patr?n and Grey Goose. Rather, it's the right blend of media that drives innovation. This sentiment was echoed by several top marketers who, like...