The ‘Decentralized Web’ Gets a Shot in the Arm From Tim Berners-Lee’s New...
The gauntlet has been thrown. The same day Facebook announced its latest breach, computer scientist Tim Berners-Lee, who is best known as the inventor of the World Wide Web, announced his latest...
View ArticleHow a Shot of Technology Helps Bring These Bacardi Brands Closer to Their...
For Bacardi brands Patr?n and Grey Goose, innovation is a delicate balancing act. Leveraging technology for technology's sake will do little to enhance the customer journey, explained Lee Applbaum, CMO...
View ArticleCole Haan Goes From Supermodels to Sheep and Alpacas in New Film
In Cole Haan's latest ad, the likes of Karlie Kloss and Christy Turlington Burns are nowhere to be seen. Instead, in a bid to inject a bit of whimsy and humor into its typically fashion-forward...
View ArticleDesign Army Puts Visual Storytelling Above All Else
Arresting imagery with a playful sensibility runs through much of the work from Design Army. The Washington, D.C., creative firm was co-founded by wife-and-husband team Pum and Jake Lefebure, who met...
View ArticleHow Advertisers Are Using Robots to Play With Your Feelings
In the world of beer advertising, emotional attachment is everything. Marketers are often trying to sell consumers feelings--game-day excitement, nightclub cachet, good times with friends--as much as...
View ArticleMichimasa Fujino Came Up With the HondaJet While He Was Sleeping
Michimasa Fujino always knew he wanted to be an engineer. "I wanted to build and design things," he said. "When my parents were starting to build their house, I participated in the design and building...
View ArticleABC Restores TGIF, Betting That Nostalgia Will Woo Families Back to Fridays
TV's nostalgia craze is now extending beyond reboots and revivals like Magnum P.I. and Will & Grace. This Friday, one of television's most famous programming blocks returns: ABC's TGIF, which...
View ArticleSmall and Midsized Businesses Must Capitalize on the Democratization of Digital
While there's a lot of concern about an increasing digital divide between the haves and the have-nots, there's hope for small business in automation. The tools to create, buy and test ads have gotten...
View ArticleBenefit Cosmetics Sets a New Guinness World Record in Honor of National Brow Day
Benefit Cosmetics pulled off a hair-raising stunt that's scored the brand its third Guinness World Record, and this one came just in time for National Brow Day, which is today. The new record is for...
View ArticleWhy ‘Customer Centricity’ Must Be at the Heart of a Marketer’s Strategy
One of the key themes that resonated with marketers at Brandweek last week was the need for brands to be human, or more specifically, empathetic. Data and technology will only take the customer on...
View ArticleWhy Dollar Shave Club Has Gone ‘Sweet’ and ‘Sincere’ in Its New Campaign
Dollar Shave Club, the disruptive grooming startup, isn't for men only. "A lot of our members are women, not a majority, but a meaningful percentage, and for themselves," said founder Michael Dubin at...
View ArticleGoogle Exec Who Helped Build Its $100-Billion Ad Business Is Leaving
Sridhar Ramaswamy, Google's svp for ads and commerce, will depart after 15 years at the online behemoth to join venture capital fund Greylock Partners with Prabhakar Raghavan, vp of Google cloud apps,...
View ArticleWalmart Buys The Limited’s Former Plus-Size Line
Walmart will acquire women's plus-size clothing retailer Eloquii in a deal reportedly worth $100 million as retailers of women's fashion are taking steps to be more inclusive. Walmart did not disclose...
View ArticleFacebook Marketplace Is Celebrating Its Second Birthday With New AI Features
On Oct. 3, 2016, Facebook introduced Marketplace, a destination for people to find--and make offers for--items directly through Facebook's mobile application. Today--Oct. 3, 2018--Marketplace turns two...
View Article5 Social Video Lessons We Can Learn From Netflix
Netflix is a giant in the video industry and has become so in a very short amount of time. In the 20 years since its launch, Netflix has grown to become the video-streaming service of choice, with over...
View ArticlePayPal Is Sponsoring the Phoenix Suns for the 2018-2019 Season
PayPal is putting its patch on the jerseys of three professional sports teams as part of a broader plan to overhaul everything from season tickets to stadium sales. Today, the payments company...
View ArticleHow Casper Is Leading the Charge on the Front Lines of the Sleep Revolution
When Casper launched in 2014, it was hard to ignore--especially if you were riding the subway in New York. The minimal vibe and welcoming tone of the brand stood out among the busy and dizzying array...
View ArticleSpotify Celebrates Its 10th Anniversary and Sets Sights on Solidifying Role...
As Spotify celebrates the 10th anniversary of its streaming service next week, the company's global head of partner solutions admits, "We don't have it all figured out at Spotify. In many respects,...
View ArticlePayday Can Be Fab Instead of Drab in These Quirky Bank Ads
Chime is one of many banking apps that have cropped up in recent years to win over millennials who've become leery of the more traditional, brick-and-mortar institutions that their parents are...
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