Why Young Companies Are Starting Print Magazines as a Way to Help Build Their...
Companies looking to expand their brand sometimes turn to unlikely places. Some hip, fun companies are even going old school and publishing their own print magazines. Jen Rubio, president and chief...
View ArticleAllure Is Growing Its Subscription Service by Treating the ‘Beauty Box’ as...
Allure is looking to further expand its team working on the brand's beauty box as the number of subscribers continues to grow. The monthly box includes beauty products curated by the Allure team,...
View ArticleVegas, Baby: Golden Knights Top Facebook, Twitter, Instagram in NHL September...
What happens in Vegas stays on Facebook, Twitter and Instagram, as the Vegas Golden Knights led all National Hockey League teams in engagement across all three social platforms in September, and the...
View ArticleThe National Women’s Hockey League Will Drop the Puck on Twitter Again
The Twitter NWHL Game of the Week will return for the 2018-19 season as the result of another partnership between the National Women's Hockey League and the social network. The NWHL will produce 16...
View ArticleThis Platform Aims to Give All Cancer Survivors the Best Care, No Matter...
It's often said that the scariest three words someone can hear are "you have cancer." It becomes ever more intimidating in the following days and months when people have to prepare for what's next. But...
View ArticleHow Brands Can Support Their Gen Z Consumers and Help End Bullying
Bullying, both in and out of schools, has been an issue for decades, even centuries. In recent years, the stories we've heard of bullying and the research that shows the impact it has on our children...
View ArticleThe Burden of Content, Part 1: Are Social Networks Responsible for Content?
How much attention and freedom should be given to the angry rants of internet trolls, to the ideas spread by conspiracy theorists and to the false or misleading news stories created by those who want...
View ArticleWayfair Is Opening Up 2 Pop-Up Shops to Target Customers for the Holiday Season
The holiday season is just getting started. And Wayfair, the giant ecommerce site, unsurprisingly wants in. However, this year, the Amazon competitor is trying out a bricks and clicks strategy: pop-up...
View ArticleVideo: What We Can Learn From the Impact of Streetwear on Retail
Streetwear, a subculture in fashion you may have never even heard of, is the cause of an unprecedented shift taking place in the fashion industry. In the current marketplace, where a hoodie from a...
View ArticleHow Patrón Keeps Its Luxury Brand Status While Also Prioritizing Social Good
Sixty hands touch every bottle of Patr?n tequila before it ever leaves the production facility in Mexico. "It's not about doing what's efficient, it's about doing what's right," said Patr?n global CMO...
View ArticleCNN Launches New Website and San Francisco Office
Today was a big day for CNN, which announced it's closing down CNNMoney, launching a new website called CNN Business and opening a bureau in San Francisco. "Every company is becoming a tech company....
View Article2 Former Nike Executives Open Their Own Shop to Serve Disruptive Brands
Keith Crawford and David Odusanya, who collectively spent 37 years at Nike, most recently as executive creative directors before departing in July 2017, are coming together again through a new joint...
View ArticleHow The New Yorker Works With Brands to Bring Cartoons to Life
The New Yorker is capitalizing on its iconic cartoons to bring the legacy of the publication and artwork to life. Cartoons have always been at the foundation of the publication, even when it first...
View ArticleContinuous Innovation Is the Only Way to Stay Relevant, Says Drone Racing...
Brands measure all sorts of data points to determine whether or not consumers are happy with a product or message. But, in the world of Nick Horbaczewski, founder and CEO of the Drone Racing League...
View ArticleNew WPP CEO Announces First 3 Executive Appointments
Mark Read made his first round of executive appointments since officially taking over as WPP CEO a little over a month ago. A spokesperson for WPP confirmed a series of three reported executive...
View ArticleWhy Knowing Your Audience Matters More Than Ever
At the end of September during Brandweek, Adweek caught up with Matt Sweeney, CEO, Xaxis, North America, to hear about trends he's seeing in the advertising industry and ways brands could improve in...
View ArticleThe Government Keeps a Close Eye on Hasan Minhaj in Promo for His New Netflix...
After canceling two late-night-themed shows in August--The Break With Michelle Wolf and The Joel McHale Show With Joel McHale--Netflix is ready to take another stab at the genre. On Oct. 28, it will...
View ArticleInstagram Rolled Out Nametag: Customizable, Scannable Codes That Lead to...
Instagram followed in the footsteps of Snapchat Snapcodes and its corporate sibling's Messenger Codes with its introduction of Nametag, which it had been testing earlier this year. The Facebook-owned...
View ArticleMcDonald’s Sweden Simulated Dyslexia on Its Ads and Menus to Raise Attention...
Dyslexia is one of the world's most common learning disabilities, affecting an estimated 20 percent of the population globally. But those who haven't experienced it likely don't appreciate what a...
View ArticleWill Vinton, Claymation Pioneer and Father of The California Raisins, Has...
It's rare enough for an ad campaign to break into pop culture in any lasting way, but even among that elite roster, The California Raisins are in a class of their own. In the 1980s, the animated band...
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