Computer-Generated Influencer Calls Out Her Haters in New Music Video
Virtual influencers are apparently finding more talents than just attracting Instagram likes. Lil Miquela, a CGI persona purportedly created by an enigmatic startup called Brud, released a music video...
View ArticleThe Burden of Content, Part 2: Navigating the Social Terrain
Content: The word has become so ubiquitous that it has lost so much of its meaning. And yet, how can something as universally seen, consumed, shared and discussed as content be so poorly understood by...
View ArticleBrandweek Q&A: Anthony Hamilton on What Makes a Strong Personal Brand
Anthony Hamilton took the stage at the Date Shed in Indio, Calif., on Sept. 24 to perform for the crowd of marketers, advertisers and others gathered for Brandweek. A few hours before his show, he sat...
View ArticleWill Location Data From Instagram Soon Make Its Way Over to Facebook?
Instagram appears to be testing a new privacy setting that would enable it to share its users' location histories with parent company Facebook. Developer and blogger Jane Manchun Wong shared the tweet...
View ArticleAppNexus Co-Founder Steps Down as CEO Following AT&T Acquisition
AppNexus co-founder Brian O'Kelley is stepping down from his role as CEO following its purchase by AT&T as the telco moves to integrate the ad-tech company into its recently rebranded media and...
View ArticleThis Natural Deodorant Brand Says Its Popular Competitors ‘Slowly Poison’ Women
Challenger brand Kopari has a message for women using mainstream deodorants: They're clogging your pores with aluminum and hindering the normal function of your underarm glands--oh and they "slowly...
View ArticleWhat Advertisers Want to Know About Programmatic
Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the media industry. Research firm eMarketer asserts...
View ArticleFacebook’s Camera Effects Platform Is Now Spark AR
Facebook introduced its Camera Effects Platform at its F8 conference in April 2017 as a way to bring augmented reality to the cameras in people's phones, rather than to separate devices, such as...
View ArticleGSK Sends $1.5 Billion Media Account to Publicis
GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of custom Publicis Media team as its global media agency of record, according to sources with...
View ArticleZombies Are Running Amok in New York Ahead of The Walking Dead’s Sunday Return
On The Walking Dead's series premiere in 2010, zombies--or walkers, as they're known on the show--had overtaken the city of Atlanta. Now they are running amok in New York. Walkers will be roaming the...
View ArticleThe Facebook Pixel Will Add a First-Party Cookie Option
Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from...
View ArticleSnap’s VP of Marketing Is Leaving the Company
Steve LaBella, Snap Inc.'s vp of marketing, will be leaving next month, the company has confirmed. During his brief tenure at Snap, LaBella, who joined in 2016, helped create and execute a number of...
View ArticleVideo: Before You Have to Navigate an External Brand Crisis, Look Internally...
Starbucks, Uber and Papa John's are just a few big brands who've had to navigate a recent brand crisis. Bozoma Saint John--former chief brand officer for Uber, and, since June, CMO of Endeavor--said...
View Article4 Keys CMOs Should Consider as They Transform Their Organizations and Themselves
Go on a digital safari Staying current with ever-changing tech trends is now de rigueur for any modern marketing executive. One of the first things Jim Lyski did after becoming CMO of CarMax in 2014...
View ArticleMore News Organizations Are Signing On to Use Trust Indicators From The Trust...
Last November, Facebook, Twitter, Google and Bing teamed up with nonpartisan global network of news organizations The Trust Project on Trust Indicators, aimed at helping to validate legitimate news...
View ArticleCondé Nast Expands Wired Brand With an OTT Channel
There are now dozens of hours of content available on Cond? Nast's first over-the-top channel for Wired. In total, the channel will have 125 hours of content, including 40 hours of new original...
View ArticleHow AI Tech Giants Could Improve Their Images By Serving the Public Good
Several of the world's tech giants (Facebook, Twitter, Google) have developed sophisticated artificial intelligence capabilities to collect, manage and act on consumer data. However, while these...
View ArticleHere’s Why Jockey and The Dodo Put on a Puppy Fashion Show in Los Angeles
It's a mutt strut with adorable dogs on a catwalk--er, a puppy fashion show! Last Thursday, Jockey and The Dodo partnered to host a furry, feel-good event called Adopt the Runway to unveil a new Jockey...
View ArticleVideo: Target’s All-Female Creative Team for Swimwear Rolled the Dice for...
Target has the No. 1 market share in women's swimwear, but the retailer decided to do something a little different for its summer 2017 campaign. The creative team, which happened to be all women, chose...
View ArticleMastering These 2 Challenges Is Imperative for Brands, Say Execs From BET and...
Marketers face a myriad of challenges in today's media landscape from navigating emerging technologies like blockchain to making their companies more diverse. Executives from Spotify, BET, IBM iX and...
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