Quantcast
Channel: Adweek Feed
Viewing all articles
Browse latest Browse all 2885

Q&A: Organic Valley’s Mission Executive Wants the Brand to Stand Out From the ‘Goodwashing’ Crowd

$
0
0
Organic Valley punked New Yorkers with a pop-up shop that sold only half-and-half, put fitness trackers on its cows (they take more steps in a day than most people do!), saved the "bros" from chemical-laced muscle milk and introduced consumers to its "long-haired, shoeless, hippie" farmers in witty campaigns from agency Humanaut. Mission executive Leslie...

Viewing all articles
Browse latest Browse all 2885

Trending Articles