Audi Will Showcase Its E-tron Models With an ‘Electric’ 60-Second Super Bowl...
Mark off another car brand advertising during the Super Bowl this year. Audi announced today that it will run a 60-second spot during the second quarter of the game, airing on Feb. 3 on CBS. This will...
View ArticleEllen DeGeneres Wants Kevin Hart Reinstated as Oscars Host
The job of Oscars host has been vacant since Kevin Hart stepped down almost a month ago, after his years-old anti-gay tweets resurfaced. Due to the efforts of Ellen DeGeneres, herself a former Academy...
View ArticleThis Ad Marketplace Uses Packages as a Prime Advertising Space
Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital,...
View ArticleBipartisan Legislation Aims to Protect US Tech Against Foreign Theft
Two top senators are hoping new bipartisan legislation will send the White House a message that it isn't doing enough to protect U.S. trade secrets from being stolen by China and other countries....
View ArticleThe Golden Globes Red Carpet Preshow Will Livestream Exclusively on Facebook...
Facebook Watch is the exclusive livestreaming platform for HFPA Presents Globes Red Carpet Live, the official red-carpet pre-show for the 76th Annual Golden Globe Awards. The Hollywood Foreign Press...
View ArticleLooking to Some of 2018’s Most Impactful Campaigns for 2019 Trends
As a New Year approaches (as usual, with breakneck speed), I find it helpful to spend a little time looking back at what's been working and gazing ahead at where we're headed. I was excited to see so...
View ArticleHulu Draws in 25 Million Subscribers and Almost $1.5 Billion in Ad Revenue
Last year, Hulu expanded its library and found continued success with original programming like The Handmaid's Tale. It paid off, and by the end of 2018, the company reached 25 million total...
View ArticleSnapchat Says Its App Makes Users Happy, but Using Facebook and Twitter...
Why do Snapchat users use Snapchat? According to a new study by the messaging application and market-research firm Murphy Research, the answer is simple: It makes them happy. Snapchat and Murphy...
View ArticleFox Sports Is Teaming Up With Twitter for FIFA Women’s World Cup France 2019
Fox Sports and Twitter are teaming up to bring some of the initiatives they partnered on for 2018 FIFA World Cup Russia to FIFA Women's World Cup France 2019. Every goal scored during the soccer...
View ArticleCannes Lions Will Donate $370,000 Toward the Palau Pledge, Which Won 3 Grand...
The most celebrated campaign from last year's Cannes Lions is claiming an even more valuable win from the festival: a $370,000 windfall. The money--323,280 euro--is the total of all entry fees...
View ArticleWhy U.S. Regulators Should Heed the Lessons Learned From the Muddled GDPR...
Last week the Los Angeles Attorney General filed a lawsuit alleging that IBM-owned The Weather Channel app deceptively 'collected, shared and profited' from the data of millions of unwitting Americans...
View ArticleGDPR Offers a Challenge in Designing Better Customer Experiences to Garner Data
According to Chiefmartec, there are currently nearly 7,000 marketing technology platforms, a 100 percent increase from just two years ago. The fact is that it's always been easy to get your data, and...
View ArticleSeven Months After Merger, AT&T Starts Using Xandr Data to Power Turner’s Ad...
Ever since AT&T finalized its purchase of Time Warner last June, the company has been eager to unleash Xandr, its advertising and analytics unit, on Turner's ad platform. That moment has finally...
View ArticleThe Fascinating History Behind One of Winter’s Most Beautiful Home Accents
As the wintry weather sets in, it's the season for Americans to revive the cherished annual institution of the snowball fight. As it happens, making snowballs is popular in Sweden, too--but the Nordic...
View ArticleA Duckling Who Idolizes Donald Duck Will Melt Your Heart in This Disneyland...
Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling...
View ArticleAnheuser-Busch’s Biggest Super Bowl Push Ever: 5 Brands, 7 Products and More...
Anheuser-Busch is planning its largest Super Bowl lineup ever this year. The company will tout five brands and seven products during the Big Game with a massive media buy of five-and-a-half minutes of...
View ArticleQ&A: Organic Valley’s Mission Executive Wants the Brand to Stand Out From the...
Organic Valley punked New Yorkers with a pop-up shop that sold only half-and-half, put fitness trackers on its cows (they take more steps in a day than most people do!), saved the "bros" from...
View ArticleYouTube: Here’s How to Create a Group Chat
Did you know that YouTube allows you to create group chats, so that you can talk to multiple contacts at once? Our guide will show you how this is done. Note: These screenshots were captured in the...
View ArticleHow Ad-Tech Is Fighting Bot Fraud to Make Social Media Marketing as Safe as...
The net is closing in on fraudsters preying on the online advertising industry with indictments brought against those allegedly involved in perpetrating such crimes in recent years, notably the recent...
View ArticleHow Women Can Support Each Other and Channel Their Power in Agencies
This past year has been an incredible year for women. Wonderful work has been done by so many different women. But it was Janelle Mon?e's triumphant song "Django Jane," which proclaimed the exhaustion...
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