Seven Months After Merger, AT&T Starts Using Xandr Data to Power Turner’s Ad Offerings

Ever since AT&T finalized its purchase of Time Warner last June, the company has been eager to unleash Xandr, its advertising and analytics unit, on Turner's ad platform. That moment has finally arrived. Xandr and Turner have teamed up for a quartet of new or Xandr-infused ad offerings, which will tap AT&T's first-party set-top-box data...