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GDPR Offers a Challenge in Designing Better Customer Experiences to Garner Data

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According to Chiefmartec, there are currently nearly 7,000 marketing technology platforms, a 100 percent increase from just two years ago. The fact is that it's always been easy to get your data, and it's also increasingly more difficult to understand what you can do about it. There exists today a delicate balance between innovation-stifling regulation...

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