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How Bark Is Using Social Media to Market Itself to Future Dog Owners

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Adweek reporter Diana Pearl had a tricky question for Bark vp of brand reach and affinity Allison Stadd at Wednesday's Brandweek: Challenger Brands summit. Pearl--who's 26 years old, on the younger side of the millennial generation--said she can't foresee herself getting a dog anytime soon because it feels "too adult." So if some millennials don't...

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