Pinterest Reportedly Tapped Goldman Sachs and JPMorgan Chase to Lead Its IPO
Pinterest's long-anticipated initial public offering moved one step closer to reality, as Joshua Franklin and Carl O'Donnell of Reuters reported that the company hired Goldman Sachs Group and JPMorgan...
View ArticleFacebook Shuts Down iOS Version of Data-Sucking VPN After Damning Report
Facebook has shut the iOS version of a Facebook app that had allowed the social media giant to spy on young mobile phone users in exchange for cash--but the company will continue to pay young people...
View ArticleGirls Inc. Is Running a PSA About Empowerment During the Super Bowl
Girls Inc., the nonprofit focused on empowering and educating girls through mentorships and programming, is advertising in the Super Bowl with a CBS Cares public service announcement. Gayle King, host...
View ArticleHow NBCUniversal Is Unifying Its Ad Delivery
NBCUniversal has completed the first stage of a tech partnership with Freewheel to unify its ad delivery system, taking it one step closer to selling ad inventory to buyers across screens in a unified...
View ArticleEmployees Are Using Messaging Apps, Whether HR Knows or Not
Employees are using messaging applications such as WhatsApp, Facebook Messenger and Skype for work-related communications on a regular basis, often without the knowledge or approval of the human...
View ArticleThe Process Behind Wix’s Action Movie-Inspired Super Bowl LI Spot
Wix is known for creative Super Bowl spots. Though there is always some pressure knowing that the ad will be viewed by over a hundred million people, we love rising to the challenge and have learned a...
View ArticleThe Gerety Awards Aims to Increase Diversity by Casting an All-Female Jury
Joe Brooks, former global sales director for the Epica Awards, and Luc?a Ongay, former global press manager for the Epica Awards, have decided to break off and form their own awards show; one...
View ArticleGoogle to Run 2 Mystery Ads During Super Bowl LIII
Alphabet, Inc. has purchased time for two full ads promoting its Google brand during Super Bowl LIII this Sunday. A Google spokesperson confirmed the Big Game buy but did not provide any additional...
View ArticleCBS Is Putting the Final Touches on Its Super Bowl Ad Sales, With 3 Days to Go
With Super Bowl LIII just three days away, CBS' ad sales team is working to finish up its business for the Big Game. The network, which no longer declares a sellout ahead of the Super Bowl, has been...
View ArticleCars.com Bypasses Super Bowl TV Ads and Goes Digital-First on Facebook,...
Spending more than $5 million on a television ad during Super Bowl LIII is a great investment in some cases and a way to be part of the cultural phenomenon that Super Bowl ads have become, but brands...
View ArticleHere’s the 30-Second Censored Version of Devour’s ‘Food Porn’ Super Bowl Spot
Devour created two versions of its Super Bowl spot, a longer spot that uses the word "porn" and a shorter version that doesn't, since the word "porn" isn't supposed to be uttered during a Big Game...
View ArticleIf You Take a Virtual Test Drive Instead of Watching the Super Bowl, Volvo...
Volvo's game plan for the Super Bowl has nothing to do with the sport, but everything to do with distracting viewers from it. The campaign, dubbed "The Longest Drive," directs people to a website,...
View ArticlePepsi’s Snackbot Makes Its Super Bowl Debut
New York Jets Safety and 2019 Pro Bowl MVP Jamal Adams joined PepsiCo's new Snackbot delivery robot in Atlanta on Thursday morning to distribute drinks and the chips showcased in Doritos' 2019 spot to...
View ArticleBo Jackson Returns to Big-League Advertising to Star in Sprint’s Super Bowl Spot
With apologies to Spuds MacKenzie, few ad stars in 1989 were as big as Bo Jackson. Having gone pro in both baseball and football, his athletic range made him an icon, thanks in large part to Nike's...
View ArticleQ&A: MeUndies Founder and CEO on Battling in the Jam-Packed...
Shopping for underwear at a department store is so old-school. Plus, it's inconvenient and uncomfortable. And for entrepreneur Jonathan Shokrian, it was an eye-opening moment that spurred him to launch...
View ArticleWhat Investors Really Want from Ad Tech
Conventional wisdom says ad tech has fallen out of favor with investors. After all, last year, Gartner research predicted investment would plummet from $7.2 billion to a measly $1.8 billion this year....
View ArticleT-Mobile Will Run an Ad in Each Quarter of the Super Bowl
T-Mobile will run four spots in this year's Super Bowl, one in each quarter of the game. CEO John Legere announced the number of ads on Twitter in a word scramble puzzle on Friday. The company also...
View ArticleHulu Teases Season 3 of The Handmaid’s Tale Ahead of Super Bowl Spot
It looks like the 30-second ad Hulu will run during the Super Bowl will again tease programming. The streaming service teased the ad with a clip of The Handmaid's Tale, featuring Elisabeth Moss'...
View ArticleThis London Pop-Up Coffee Shop Was Made From 50,000 Legos and Took 236 Hours...
The key to an effective pop-up event doesn't solely rest with what you're selling--it's the vibe (just ask the good folks from Payless last year). It also hangs on the guarantee that the consumer will...
View ArticleHow a 46-Person Agency Managed to Create 3 of the Year’s Biggest Super Bowl Ads
For most ad agency staffers, getting to work on a national Super Bowl ad is a career highlight few ever get to enjoy. Work on two or three of them, and you're considered a creative veteran with one...
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