Super Bowl Stardom Requires an Endless Well of Creativity and an...
The Super Bowl is one of advertising's favorite holidays. And with all the teaser videos and images floating around and every other brand saying they will or won't be participating in this year's Big...
View ArticleWhat Marketers Can Learn From Five-Time Super Bowl Winners the New England...
In a league designed to create a level playing field at the start of every new season, the New England Patriots have been to nine Super Bowls in 18 years, winning five. It's nothing short of...
View ArticleNetflix Just Updated the Logo Animation That Runs Before All Original...
Netflix is changing up what viewers see before the opening of its original shows. Ahead of awards season, the streaming video service is adding an enhanced animated logo for every original show it...
View ArticleMint Mobile’s First Super Bowl Spot Shows People Drinking ‘Chunky-Style Milk’...
Mint Mobile, the three-year-old wireless company, will air its first Super Bowl ad on Sunday. The idea for the 30-second spot, which will air after a coach's challenge, came from an in-house creative...
View ArticleSnap Is Ready to Choose a Second Class for Its Yellow Accelerator Program
Snap Inc. is now accepting applications for the second class of its Yellow accelerator program, which it introduced last May. The company will choose up to 10 companies to receive investments of...
View ArticleToyota’s Newly Rebooted Supra Sports Car Will Get Its Own Super Bowl Ad
It's been 20 years since Toyota's Supra coupe was sold in the United States, but now it's making what the automaker hopes will be a triumphant return. Today it was announced that the Supra's comeback...
View ArticleTurboTax Partners With Roku on Super Bowl Activation on Top of Its In-Game Spot
TurboTax is preparing for the Super Bowl with a sponsorship series on OTT service Roku, culminating in home screen activations kicking off the Big Game this weekend. Starting today, TurboTax is...
View ArticleSnopes Is Out of Facebook’s Third-Party Fact-Checking Program
Facebook's oft-mentioned stable of third-party fact-checkers will be missing one of its lead horses, as Snopes will not renew its partnership with the social network. Snopes began providing...
View ArticleWashington Post Will Use First Super Bowl Ad to Highlight ‘Courage and...
The Washington Post will have its first 60-second spot in the Super Bowl, and Tom Hanks will voice it. The ad showcasing the work of journalists will air in the fourth quarter, just before the...
View ArticleWix’s Fifth Super Bowl Ad Features Coding Supermodel Karlie Kloss
The website-building platform Wix will return to the Super Bowl for a fifth consecutive year with a 30-second spot featuring supermodel and tech enthusiast Karlie Kloss. It was produced by Wix's...
View ArticleHulu Will Crack Open Instagram’s Most Influential Egg, Revealing All After...
We've seen some interesting plays to break through the noise of the Super Bowl from brands like Skittles, which is foregoing a spot in the game this year to put on a Broadway play. Others will be going...
View ArticleADT Will Become a First-Time Super Bowl Advertiser This Sunday
Home security company ADT will make its Super Bowl debut this Sunday with a 30-second spot. The ad, produced by New York City creative agency Bear in the Hall, will run just before the start of the...
View ArticleMicrosoft’s Super Bowl Activation Shows the Places a Player’s Side Hustles...
According to the NFL Players Association, the average career of an NFL player is just over three years. Additionally, data from the Wall Street Journal shows that players in some positions, like wide...
View ArticleHow Skittles Merged Theater and Advertising to Create a Weirdly Wonderful...
Michael C. Hall is on all fours. He's dressed in black, head to toe, save for his ruby red socks and a pair of grey mittens. A woman comes up behind him, stroking his back and running her hand along an...
View ArticleCBS Sells Out Its Super Bowl LIII Ad Inventory Just Hours Before Kickoff
CBS' mantra when it came to Super Bowl ad sales has been that the company would no longer declare that it was sold out of inventory ahead of kickoff. But the network had a change of heart today and...
View Article3 Ways to Improve Your Google Search Rankings
More than 90 percent of all internet searches take place through Google; it processes 3.5 billion searches every day. Knowing this, it's important for your business to have a strong presence on the...
View ArticleAnalyzing the Sounds of Super Bowl Spots and Which Brands Won on the Audio Front
The Super Bowl is one of the very few times in the calendar year when marketers are guaranteed to have consumers' attention. Not many other events gather hundreds of millions of viewers in front of...
View ArticleAndy Warhol Eating a Whopper Is the Height of Nostalgic Consumerism in Super...
Nostalgia is a powerful drug. What pushed Donald Trump to the Oval Office in 2016 (besides the Russians), that electing him president will make America great again, flashed its Cheshire grin on the...
View ArticleThanks to Mr. Peanut, Planters Dominated Brand-Related Tweets During the...
During last year's Super Bowl, Twitter experimented with the idea of highlighting the conversation around brands on its platform. It was, apparently, successful enough that the social media company did...
View ArticleFrank’s RedHot Drove the Most Twitter Conversations Among Brands Without a...
Frank's RedHot didn't air a national ad during Super Bowl LIII. Nor did it air a regional spot. And yet, the McCormick & Company-owned hot sauce dominated branded Twitter conversations during the...
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