Fox Renews The Simpsons for 2 More Years, Locking It in Through Season 32 in...
Fox Broadcasting will lose several top execs and the television studio that supplies many of its biggest hits when Disney finalizes its $71.3 billion purchase of most of 21st Century Fox's assets...
View ArticleHow Many Advertisers Were Behind Snap’s Strong Fourth-Quarter Revenue?
More than 1,400 companies advertised on Snapchat during 2018, according to MediaRadar, helping propel fourth-quarter revenue at parent Snap Inc. to a company record of $389.8 million, up 36 percent...
View ArticleThese Are the Super Bowl Ads That Triggered the Strongest Unconscious...
Google's 100 Billion Words spot, which was about how real-time translation brings people together, triggered the strongest unconscious response among Super Bowl LIII viewers, according to a real-time...
View ArticleWhen Fox Broadcasting Is Spun Off After the Disney Deal Closes, It Will Be ‘a...
Fox Broadcasting is preparing for a new start in the TV industry. After the Disney deal to acquire 21st Century Fox closes in the next few months, the network will be spun off into a new company called...
View ArticlePublicis Groupe’s Fourth Quarter Organic Revenues Miss Expectations, ‘Bumpy’...
At the end of 2017, we asked: Will 2018 mark the end of Publicis Groupe's financial struggles? It does seem that the year held many bright spots for the holding company. Still, it's difficult to buck...
View ArticlePinterest: Here’s How to Manage the App’s Email Notifications
Did you know that you can manage which kinds of email notifications the Pinterest application can send you? Our guide will show you how this is done. Note: These screenshots were captured in the...
View ArticleHow to Market Your Brand so That It Resonates With Students
There are nearly 20 million post-secondary students in the U.S., representing over $110 billion in buying power. When these young adults enter college, they are granted radical independence, often...
View ArticleMicrosoft and Google Were the Two Most Effective Super Bowl Ads, According to...
It's the Thursday after the Super Bowl, and everyone has already weighed in on their favorite ads of the game. But which ones actually helped the brands they were advertising connect with potential...
View Article3 Secrets to Peloton’s Astonishing Success
When Tom Cortese and his four co-founders started Peloton in 2012, they were faced with an industry that hadn't seen change in "40-plus years." They set out to shift the fitness landscape--not just...
View ArticleQ&A: MediaLink’s New Managing Director on Why Ad Agencies Will Survive
Today MediaLink, the advisory firm that has become a ubiquitous presence in the media and advertising industries, announced the hire of Christopher Vollmer as managing director. The newest member of...
View ArticleGroupM Consolidates Commercial Data Benchmarking With COMvergence, Ends...
WPP's GroupM has consolidated the reporting and analysis of its commercial and business development data with global independent research firm COMvergence in an attempt to be more transparent,...
View ArticleThe Facebook Communities Summit Featured Several Updates for Groups
The Facebook Communities Summit at the company's headquarters in Menlo Park, Calif., Thursday brought with it several updates for groups and other components of the social network. New post-formatting...
View ArticlePlanet Fitness Names Barkley Its Lead Agency Across Creative and Media
Kansas City-based independent full-service shop Barkley has been tapped as the lead agency for Planet Fitness. The agency said in a statement that it will be tasked with helping the franchisor and...
View Article‘B’ Is for Brilliant: How IHOP’s Stunt Success Started With a Better Burger
The numbers for IHOP's wildly successful IHOb campaign--touting its burgers by temporarily changing its brand name--are undeniable. 42.6 billion impressions, 1.2 million tweets in the first 10 days of...
View ArticleGermany Clamps Down on Facebook’s Practice of Combining User Data From...
The Bundeskartellamt, Germany's federal cartel office, issued a ruling today aimed at severely curtailing Facebook's practice of combining user data from multiple sources, both inside and outside of...
View ArticleAriana Grande Won’t Perform at the Grammys, But She’ll Get Her Own Apple Ad...
Ariana Grande fans are going to have a roller coaster of a Grammy Awards this Sunday. She's nominated for two Grammys--best pop solo performance for "God Is a Woman" and best pop album for Sweetener....
View ArticleConsumers Have Stated Their Needs. It’s Time for Marketers to Actually Listen
As a marketer, it's always tempting it is to fall for the next fad. A competitor implements a new marketing solution, and your team suddenly needs it, too. At industry conferences, every new product...
View ArticleHow to Use Chat Apps to Break Through the Messaging Clutter
Today's hyper-connected world full of constant notifications can be overwhelming. With this endless stream of messages, many notifications are missed or ignored. Case in point: We all have that one...
View ArticleQVC Unveils a Sleek New Redesign as the Retail Giant Doubles Down on Ecommerce
QVC rose to retail fame for its 24-hours-a-day shopping broadcasts, selling everything from kitchen appliances to jewelry. But in the 30-plus years since then, the way people shop has clearly changed...
View ArticleOscar-Nominated Documentary Free Solo Will Air March 3, Ad-Free, on National...
Free Solo--National Geographic's hit Oscar-nominated climbing documentary--will finally make its way to the network. National Geographic will air the film on March 3, commercial-free, which is a bit...
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