AT&T Brings Its Programmatic Spend Under One Roof
AT&T, one of the largest buyers of display ad inventory in the U.S., has announced it will consolidate its programmatic ad buys on the open web to the AppNexus demand-side platform as well as its...
View ArticleHefty Is Going All In on ‘John Cena Is a Sex Symbol’ as Its Ad Strategy
John Cena is, among a host of things, a branding chameleon. Whether he's singing the praises of car freshener or doubling as a lovelorn, vodka-slinging boy bander, the man can sell just about anything....
View ArticleSnapchat Is Celebrating Black History Month With an AR Museum Featuring Young...
Snapchat is helping to mark Black History Month with what it is calling the first-ever augmented reality museum dedicated to young black artists. Starting Monday and running through the end of...
View ArticleThe Family Coppola Brand Hosted an Interactive Activation at Sundance in...
Ahead of Francis Ford Coppola's 80th birthday this coming April, The Family Coppola wine brand used the 2019 Sundance Film Festival to give fans the opportunity to send well wishes to the filmmaking...
View ArticleThe Washington Post Names Joy Robins, Formerly of Quartz, as Chief Revenue...
Joy Robins is leaving Quartz as global chief revenue officer to join The Washington Post as its new CRO. She replaces Jed Hartman, who abruptly exited the company in October last year. Robins will...
View Article2 New Highs the Cannabis Industry Hit This Week
One company acquiring another and a retailer opening up a new shop sounds like business as usual. Except this time, both pieces of news are related to the cannabis industry. MassRoots said today that...
View ArticleMcCann Goes Through a Round of Layoffs in Detroit Following News of General...
IPG's McCann Worldgroup parted with a group of employees in the Detroit area today approximately one week after longtime client General Motors cut several thousand "white collar" jobs. Late last year,...
View ArticleNintendo Sends U.S. Media Account to Initiative Following Review
Nintendo has selected Interpublic's Initiative as its new U.S. media agency partner, sources with direct knowledge of the matter confirmed. AdAge first reported the news earlier today. The appointment...
View ArticleA Facebook Bug Is Affecting the Reach of Video Posts From Pages
Facebook page administrators have spent Tuesday dealing with a bug that is automatically adding audience targeting to their video posts, greatly diminishing their reach. Several page admins alerted...
View ArticleInstagram Is Encouraging People to #ShareBlackStories for Black History Month
Instagram is celebrating Black History Month with its #ShareBlackStories initiative. The official @instagram account will share Stories from creators including Tawny Chatmon, Paola "Pao Pao" Math? and...
View ArticleGiphy Wants Brands to Advertise in Private Messages
Alex Chung thinks online advertising "totally sucks." The CEO of Giphy didn't mince words when bemoaning the current state of digital media in front of an audience of brand marketers during the...
View ArticleWhat Trump’s AI Executive Order Means for Businesses
President Donald Trump signed an executive order on Monday calling on government agencies to prioritize artificial intelligence efforts as worries grow that China may be outpacing the United States in...
View ArticleHow Boxed.com Plans to Compete With Both Online and Traditional Retailers
How does a startup like Boxed.com compete against juggernauts like Amazon and Costco? The New York-based wholesale retailer has come a long way since Chieh Huang started the company from his garage in...
View ArticleOscars All Access: Red Carpet Live Will Be Livestreamed Exclusively on Twitter
Oscars All Access: Red Carpet Live will be livestreamed exclusively on Twitter for the first time, starting at 3:30 p.m. PT/6:30 p.m. ET Sunday, Feb. 24. The 91st Academy Awards will air on ABC at 5...
View ArticleDisney’s Intense Frozen 2 Trailer Hints at How It Will Follow Up the No. 1...
Disney sequels have, as a rule, been just plain awful. They are the direct-to-video, questionably canonical cash grabs made by a studio that has traditionally seen its core films as one-off endeavors....
View ArticleInstagram and Twitter Are Dealing With Bugs Affecting Follower Counts, Like...
It's getting buggy out there in the world of social media, as Facebook was joined by Instagram and Twitter on the list of platforms experiencing difficulties. A bug on Facebook Tuesday automatically...
View ArticleHow to Prepare a Media Strategy That Can Survive in an AI-Focused World
Once an empty buzzword in the marketing world, extensive advancements in machine learning have made artificial intelligence a necessary and pivotal instrument in a marketer's toolbox. Movies will show...
View ArticleWhat Successful Organizations Do to Create Diverse Workforces and Inclusive...
Porter Braswell and Ryan Williams co-founded Jopwell--a diversity hiring platform focused on matching Black, Latinx and Native American students with major companies--after spending a few years buying...
View ArticleTwitter Is Checking In at the Scorer’s Table for the 2019 NBA All-Star Game
LeBron James, Giannis Antetokounmpo, Stephen Curry or James Harden? National Basketball Association fans can choose which one of those four players will be featured in a complementary Twitter...
View ArticleHow Criteo Is Trying to Navigate GDPR
As a programmatic player that was founded in Europe and one whose business model is so heavily reliant on ad retargeting, Criteo's performance is often deemed as emblematic of the fortunes of the wider...
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