Errol Morris Takes Viewers ‘Behind the Foil’ at Chipotle
Chipotle's new campaign taking viewers "Behind The Foil" is all about transparency. Chris Brandt, who took over as CMO for the brand last March, explains that "Behind The Foil" grew out of the...
View ArticleMeet Masse, a Product Recommendation App That’s Free of Paid Promotion
Influencer marketing is big business. And while brands and influencers strive to make these partnerships as authentic as possible, there's a certain genuine quality that any paid promotion just can't...
View ArticleKabooki Opened a Pop-Up Lego Wear Store in London … With No Lego Wear
A pop-up store in the Fitzrovia section of London that was only open for business Wednesday had no merchandise whatsoever--and that was by design. Danish apparel company Kabooki, the company behind toy...
View ArticleThe Facebook Marketing Partners Program Added an Offline Conversions Category
The Facebook Marketing Partners program is now accepting applications for partners in its new offline conversions category. The social network's offline conversions tool enables advertisers to measure,...
View ArticleDiversity on Tech Company Boards Continues to Move at a Snail’s Pace
Earlier this month, ecommerce giant Amazon appointed its first African-American female board member since 2009, tapping Starbucks chief operating officer Rosalind Brewer. However, expectations of a...
View ArticleAmazon’s New Program Lets Developers Reward Users With Gifts From the Site
Digital marketers are always on the lookout for technology that can deliver the right message to the right person on the right device at the right time. Over the years, there have been many who have...
View ArticleFacebook Removed 168 Accounts, 28 Pages, 8 Instagram Accounts in Moldova
Parliamentary elections will be held in Moldova Feb. 24, and Facebook took steps to safeguard the vote in that country from manipulation via its platform. Facebook head of cybersecurity policy...
View ArticleHow The Wonderful Company Created a Wine Brand for Millennial Rosé Lovers in...
Little about The Wonderful Company's new wine brand is practical. Brought from conception to market in less than a year, the JNSQ brand recently came on the market with a line of ros? and sauvignon...
View ArticleHow Maria Menounos Is Building the ‘ESPN of TV Talk’ With AfterBuzz TV
Maria Menounos is a host, an author, a podcaster and even a wrestler, but she is also the CEO and co-founder of a new type of network, AfterBuzz TV, which produces more than 150 hours of programming...
View ArticleMobile Payment App Alipay Is Coming to Walgreens
The 3 million or so travelers from China who visit the U.S. each year will be able to use mobile payment app Alipay at 3,000 Walgreens in cities like New York, San Francisco and Las Vegas--with 4,000...
View ArticleIt Isn’t Time to Celebrate Progress—It’s Time to Double Down on Diversifying...
When it comes to daring to take a stand for equality and justice or pointing out the imbalance of power in the world, it can be tempting to feel we've made progress. Take, for example, the widespread...
View ArticleFacebook Is Bringing Some of Its Monetization Options for Video Creators to...
Facebook is extending two monetization options for video creators to certain countries in Europe. The social network's test of fan subscriptions is being expanded to European countries including the...
View ArticleTwitter Is Tinkering With How Users Share Photos and Videos
Twitter confirmed that it is testing ways to simplify the process of sharing images and videos on its platform. Social media consultant Matt Navarra shared a video of a Twitter News Camera feature,...
View ArticleA California Plan to Make Big Tech Pay People for Data Raises Eyebrows
California governor Gavin Newsom is working on a proposal that would require tech companies t0 pay Californians for their data, a proposal that, while sparse on details, already has marketers sweating....
View ArticleWhy a Refocused Emphasis Needs to Be Put on AI and Not on Social
When the first trans-Atlantic cables were laid to connect the U.S. and Europe with the telegraph, it was believed the world would finally begin to understand each other. Similar claims were made with...
View ArticleTips to Help Advertisers Survive and Thrive in the Gig Economy
We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker is, it generally represents...
View ArticleOgilvy Announces Another Restructuring in the Latest Phase of Its ‘Next Chapter’
WPP's Ogilvy has gone through yet another round of executive and organizational changes as part of its two-plus-year restructuring. In an internal memo sent to all staff last night with the subject...
View ArticleQ&A: Adweek’s Chief Brand Officer Danny Wright Talks About Diversity and...
In honor of Black History Month, Adweek decided to get a little meta and interview its own newly promoted chief brand officer, Danny Wright, to shine a spotlight on his achievements throughout his...
View ArticleNokia Is Debuting a New Web Series About the Future of Tech
Nokia is hoping its new web series about emerging technology will help raise questions about the future while also helping the company gain a heightened position as a thought leader on everything from...
View ArticleWhy Do Advertisers Keep Spending More and More With the Walled Gardens?
The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital advertising revenues rose 22 percent year over...
View Article