Marisa Thalberg to Head Marketing for the New Combination of JCPenney, SPARC...
JCPenney and SPARC Group joined forces to form Catalyst Brands, a new combination of iconic retail brands uniting Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and...
View ArticleNext Is Now Women’s Sports Docuseries Wants More Brands on Its Team
Getting women's sports a larger share of overall sports coverage is a team effort, and Religion of Sports, Ensemble, Deep Blue Sports + Entertainment, and Roku have combined forces to attack that goal....
View ArticleAmazon Is Reportedly Exploring Investments in Original News Programming
There may be a new kid on the news media block. Variety reports that Amazon is exploring investments in more original news programming on its Prime Video platform. Those discussions follow the...
View ArticleGroupM CEO Brian Lesser Lays Out His Plan for the Agency Giant’s Future
GroupM chief executive officer Brian Lesser is in a "massive hurry" to advance the agency's business. He returned to lead the global media buying giant in September, where he'd previously served as its...
View ArticleKXAN Reporter Ryan Chandler to Join NBC News
KXAN reporter Ryan Chandler is joining NBC News as a Texas-based correspondent. Chandler is the Austin Texas Capitol Correspondent for the Austin, Texas Nexstar owned NBC affiliate. "Follow your...
View ArticleThe Biggest Agentic AI Trends at CES 2025
If you've been coming to CES for the past decade and hit the marketing panels and keynotes, you would think that every year promises a transformation for our business. This year, the pablum finally...
View ArticleBooze-Free Brand Gets the Party Started in New Retro-Cool Ad
Participating in Dry January has some obvious health and wellbeing benefits--like better sleep, less brain fog and fewer calories ingested--but it's kind of a drag, right? Isn't it all about...
View ArticleHoda Kotb Says an Emotional Goodbye to Today
Hoda Kotb said farewell to Today on Friday morning after a 17-year plus stint as part of NBC News' flagship morning franchise. It was a two part farewell for Kotb, who first bid goodbye to her main...
View ArticleTikTok Is Silent About How Creators Should Prepare for a Potential Ban but...
The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series. However, content creators and their agencies are...
View ArticleA Skeptical Supreme Court Weighs TikTok’s Future in the U.S.
In a case with far-reaching implications for the future of social media, the Supreme Court today reviewed oral arguments on a federal law that could force TikTok to shut down in the U.S. in about nine...
View ArticleTicker: NBC News and CNN Schedule Los Angeles Wildfire Specials
Top of the Ticker: As the California wildfires continue to wreak unimaginable destruction on the Los Angeles region, NBC News will take a closer look at the calamity with a special primetime report,...
View ArticleHere’s What Top Marketing Execs Learned at CES 2025
The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and...
View ArticleMeta Becomes the Latest Major Company to Pull Back on DEI Initiatives
Add another company to the growing list of those scaling back or scrapping their diversity, equity, and inclusion efforts, and it's a big one: Meta. Vice president of people Janelle Gale sent a memo...
View ArticleFanDuel Super Bowl 59 Ads Stop Sending Gronk to Do the Mannings’ Job
Rob Gronkowski can't kick a field goal on Super Bowl Sunday, so FanDuel is turning to New Orleans' own Peyton Manning and Eli Manning to get it done at Super Bowl 59. After watching the former New...
View ArticleAs LA Fires Rage, Ad Agencies Race to Support Both Their Communities and...
The wildfires around the Los Angeles area have devastated businesses and homes, and the flames are still being fanned by high winds. So far, they've caused between $135 billion and $150 billion in...
View ArticleApple’s Chinese New Year Film Is a Nostalgic, Musical Love Story
It's a relatable moment: a family member offers unsolicited relationship advice during a holiday gathering that exposes a generational rift. Apple's eighth annual Chinese New Year campaign underscores...
View ArticleWill Cain To Succeed Neil Cavuto on Fox News
Fox News announced a slew of programming changes on Monday, led by the news that Will Cain will be taking over the weekday 4 p.m. ET slot recently vacated by Neil Cavuto. (All times Eastern) Per Fox,...
View ArticleT-Mobile’s Acquisition of DOOH Provider Vistar Media Adds to Its Ad Platforms
Telecommunications giant T-Mobile is boosting the signal of its digital out-of-home efforts with its acquisition Monday of DOOH technology solutions provider Vistar Media in a $600 million cash deal....
View ArticleKCCI Names Kristen Joyal Creative Services Director
Des Moines CBS affiliate KCCI has named Kristen Joyal creative services director. She starts February 10 and succeeds Nathan White who left the station in December 2024. "Kristen's creativity and...
View ArticleWhat Brands Are Doing to Help Los Angeles Fire Victims
This story was originally published Jan. 9. It has been updated Jan. 13 with new information. As the fires in Los Angeles continue to rage, swallowing up homes and businesses from Malibu to Altadena,...
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