Kimberly-Clark Divides its Media and Creative Account Four Ways
Paper giant Kimberly-Clark has ended its creative and media review, awarding parts of the business to Interpublic Group (IPG), Omnicom, Publicis Groupe, and WPP. The global review kicked off in October...
View ArticleHere’s How Reporters Are Covering the Los Angeles Wildfires (Updated)
Updated at Jan. 13 at 3 p.m. ET with new details, stories and behind the scenes images The eyes of the country are currently on Los Angeles, where 2025's first climate-related disaster is playing out...
View ArticleIs Walmart’s Spark Logo Strong Enough to Stand on Its Own? Headquarters...
In a consumer culture replete with brand names, only a relative handful of companies can get away with the intrepid move of leaving out their names and relying on their logos alone. Nike's swoosh and...
View ArticleBooking.com Reserves a Spot in Super Bowl 59
Booking.com is becoming a regular player in the Super Bowl, as the brand confirmed it will return to the game for the fourth straight year this February. The hotel booking site will run an ad during...
View ArticleTikTok’s Rise In 5 Charts
If TikTok wasn't so popular, U.S. lawmakers might not consider the app a national security threat. But it is--so they do. Unless Chinese parent company ByteDance breaks ties with the app or the U.S....
View ArticleMartha Stewart Talks Podcasting, Authenticity, and Making Ugly Things Beautiful
A couple miles south of the Las Vegas Convention Center where cutting-edge tech dazzled CES attendees last week, another darling of the advertising and marketing industry took the stage: author, media...
View ArticleCriteo Names Michael Komasinski as CEO Following Months-Long Search
Criteo has a new chief executive officer in Michael Komasinski. He'll take over from Megan Clarken on Feb. 15. The retail media-focused adtech platform has been searching for a new top executive since...
View ArticleHow the Viral Fake Birkin Bag Is Likely to Change Luxury Brands’ Marketing...
A version of the famous Hermes Birkin bag sold at Walmart took off on social media, marking a big shift in how luxury marketers think about cheaper versions of their products. In recent weeks, a bag...
View ArticleMeta to Slash 5% of Workforce in Round of Performance-Based Layoffs
Meta CEO Mark Zuckerberg said in a note to employees Wednesday, seen by Bloomberg, that the company plans to cut approximately 5% of its workforce via performance-based terminations. The parent company...
View ArticleHow Advertisers Can Tap a $175B Opportunity By Breaking Away from Walled Gardens
This post was created in partnership with Outbrain Consumers are wandering from "walled gardens" like Google and Meta to the open internet's sprawling landscape of streaming, audio, and news platforms....
View ArticleDriving Growth Through Consumer-Centric Strategies With Newell Brands
In this episode of the Brave Commerce podcast, Kris Malkoski, CEO of learning and development at American manufacturing giant Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her...
View ArticleWeek of Jan. 6 Morning News Ratings: Today Leads the First Full Week of 2025
The first full week of 2025 saw such breaking news events as the Los Angeles wildfires, former President Jimmy Carter's state funeral, and the departure of a popular morning show co-host. Not...
View ArticleIndeed Vet Jessica Jensen is LinkedIn’s Latest CMO
Jessica Jensen, who served as Indeed's CMO since March of 2021, has been named Chief Marketing and Communications Officer for LinkedIn, the company announced today. Charged with overseeing global...
View ArticleWeek of Jan. 6 Evening News Ratings: ABC News Dominates the First Full Week...
The first full week of 2025 was busy for breaking news. The Los Angeles wildfires and former President Jimmy Carter's state funeral dominated the headlines and propelled the three evening newscasts to...
View ArticleLA Stations Saw Audience Increase During Wildfire Coverage
Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw...
View ArticleSnapchat Lures in Creators in New Ad Campaign Amid TikTok Drama
Snap is reminding creators that its app is a central place to build a community in a new ad campaign. The company's campaign comes as rival TikTok faces a potential ban in the U.S. this week. The...
View Article3 Problems Criteo’s Incoming CEO Must Solve
Criteo's new CEO has his work cut out for him. When Michael Komasinski takes over for Megan Clarken on Feb. 15, the executive will be faced with a unique set of challenges. When Clarken became CEO in...
View ArticleCall for Nominations: The 2025 Marketing Vanguard Awards
The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, colleagues, teams, boards and, ultimately, businesses. Through...
View ArticleHow to Stream and Watch Super Bowl 59
Super Bowl 59 takes place on Sunday, Feb. 9, at 6:30 p.m. ET from the Caesars Superdome in New Orleans, and around a month before the game, Fox is unveiling even more ways to watch. On Wednesday, Fox,...
View ArticleState Farm Halts Super Bowl Ad, Delays Severance Campaign as LA Fires Rage
State Farm has canceled plans to run an ad during Super Bowl 59 and has paused filming on a campaign with a tie-in to Apple TV+ drama Severance as the Los Angeles wildfires continue to burn. The Super...
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