A Nonprofit Group Has Already Lodged GDPR Complaints About Google and Facebook
After months of preparation, companies shutting down and the endless deluge of "updates to our privacy policy" emails, the European Union's General Data Protection Regulation (GDPR) finally went into...
View ArticleFacebook IQ Explored Why People Like to Shop at Local Businesses
Why do people choose to shop locally? More than 85 percent of people surveyed by Facebook IQ, the social network's research arm, cited trust and security as their main motivation. Facebook IQ...
View ArticleMany Marketers Aren’t Prepared for GDPR, SAP Study Says
Not all marketers seem to have a very clear idea of what GDPR means for them, according to a recent study from German business software company SAP. The study--which surveyed 165 marketers within a...
View ArticleHow NBCU and A&E’s Partnerships Might Revitalize TV and Radio
This month two major television networks, NBCUniversal and A&E, announced partnerships with platforms that not only help measure ad engagement but guarantee audience viewership. In the past,...
View ArticleSnapchat Quietly Rolled Out a New Way for Friends to Share Their Locations
Snapchat has been quietly rolling out a new way for users to share their locations or request the whereabouts of their friends. The messaging application said the feature has been rolling out over the...
View ArticleFacebook Introduced 2 User Privacy Protection Tools for Developers of Apps,...
Facebook Friday introduced two new tools aimed at helping developers respond to the privacy concerns of their applications' users and comply with the European Union's General Data Protection...
View ArticleCorona Introduces First Bottle Redesign for Summer 2018
Nothing is more indicative of summer than an Instagram picture of someone's knees against an endless, turquoise ocean. Of course the picture isn't complete without a bottle of beer and it definitely...
View Article5 Mistakes Small Businesses Make That Cripple Their Social Media Advertising ROI
Facebook's earnings report for the first quarter of 2018 surpassed all expectations. The social giant reported $4.99 billion in quarterly profits and $11.97 billion in quarterly revenue. While Facebook...
View ArticleMarketers Need to Use Behavioral Data Responsibly to Really Connect With...
I feel for marketers, not only because they are my clients and lifeblood, but because they are under siege in more ways than ever in the history of business. For one, consumer control over content and...
View ArticleThe Cult of Peloton: Reinventing the Fitness Industry, and Becoming a...
Until a month ago, I had never taken a spin class. While friends and colleagues made regular pilgrimages to boutique fitness studios like SoulCycle or Flywheel, the allure of sweating buckets and...
View ArticleWhy a TV Show Sponsored a Wikipedia Edit-a-Thon
Female entrepreneurship. Second-wave feminism. Women who broke the glass ceiling in industries far and wide. Odds are the Wikipedia entries for these topics were written and edited by men. In fact,...
View ArticleInfographic: TV Is Steadily Sinking as OTT Skyrockets
There's been plenty of hype surrounding the shift from traditional TV to over-the-top media services like Netflix and Hulu. However, new research cuts through the noise and shifts the focus to numbers,...
View ArticleSnapchat’s New Lens Reacts to the Sounds It Hears
You're not being paranoid: Snapchat really is listening to you. The messaging application Monday began rolling out a lens that reacts to sound, and a spokesperson said additional similar lenses will be...
View ArticleABC Cancels Roseanne Following Roseanne Barr’s Racist Tweet
Two weeks ago today, the sitcom Roseanne and its star Roseanne Barr was the toast of ABC's upfront presentation, with network execs joking onstage about Barr's controversial Twitter feed. But in a...
View ArticleCoca-Cola Has Released Its First Alcoholic Beverage And It’s Called Lemon-Do
It's a first for the iconic, 132-year-old American brand, and you Lemon-Do not want to miss it. On Monday, Coca-Cola released its first alcoholic beverage--called Lemon-Do--which is currently only...
View ArticleMDC Partners Agencies Team Up to Launch Specialist Network
MDC Partners agencies Bruce Mau Design, Hello Design, Northstar and Varick announced the collaborative launch of the Yes and Company specialist network. A press release describes Yes and Company as...
View ArticleMartin Sorrell Plans His Return to the Ad Industry Via Little-Known Shell...
Martin Sorrell's much-hyped absence from advertising is proving quite short lived. According to a report that ran in the U.K.'s Sky News this afternoon, the now-former leader of WPP looks to re-enter...
View ArticleThe Brains Behind The Walking Dead Want to Protect and Empower Creators
A conversation between Robert Kirkman, author of The Walking Dead comics, and his longtime producing and business partner, David Alpert, sounds like an improv routine. You're on the edge of your seat...
View ArticleClothing Lines From Auntie Anne’s, IHOP and KFC Help Them Connect With Their...
Gen Zers and millennials today aren't shy about telling you who, or in some cases, what they're wearing. Even if the "what" happens to be fast food. Think: Taco Bell swimsuits, KFC sweatshirts and...
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