R/GA Names New Managing Director in New York
R/GA has a new managing director in the agency network's largest office. R/GA promoted Robin Forbes to managing director in New York, tasking him with partnering with the agency's senior leadership...
View Article4 Actions You Can Take to Stop Google From Tracking You
Google probably knows more about you than you think. Sure, Facebook knows a lot about you, too--your facial features, what concerts you've gone to, what you've eaten for breakfast every Saturday for...
View ArticleIt’s the End of Influencer Marketing as We Know It (And I Feel Fine)
There has been a misconception that influencer marketing is a type of company. Influencer marketing is really a tactic for distribution, and those so-called influencer marketing companies that you've...
View ArticleSizmek and AudienceX Pair Up as Ad-Tech Players Eye the Untapped Middle
Under pressure from the giants of the digital media sector, Sizmek has inked a deal with AudienceX to prize ad spend from midsize marketers in North America, a market segment they believe will...
View ArticleVideo: On BuzzFeed’s ‘Solid Bounce-Back Year’ and Its Plans for the Future
Adweek recently caught up with BuzzFeed CEO Jonah Peretti and chief revenue officer Lee Brown about the state of the digital publisher, the challenges of a changing industry and where they see the...
View ArticleSeason 2 of Netflix’s True Crime Spoof American Vandal Will Focus On … Mass...
The first season of Netflix's true crime documentary spoof American Vandal left audiences wondering, "Who drew the dicks?" Now Netflix has unveiled the slogan for Season 2 of the series, which will air...
View ArticleGoogle Is Collecting Your Data—Even When Your Phone Isn’t in Use
It's widely known that Google profits handsomely from the vast amounts of data it collects from the billions of people who use its suite of applications, its mobile operating systems and its devices....
View ArticleKFC’s Gigantic ‘Double Colonel’ Might Seem Familiar to Game of Thrones Fans
KFC's new Double Crispy Colonel Sandwich is, as the name implies, an unnerving tower of two chicken patties encased (unlike the infamous Double Down) in a bun. Obviously no mere celebrity iteration of...
View ArticleHow Brexit Is Creating Opportunities for American Brands in the EU
For U.S. firms planning European expansion, London has traditionally been the first touchpoint due to the language and cultural similarities for companies who could afford to start there. However,...
View ArticleHow Brands Can Use AI to Boost Their Email Marketing Strategy
For many marketers, email is the channel that delivers the highest ROI. But what if it could perform even better? Average open rates for email hover around 21 percent and click-through rates are a...
View ArticleWhiskas and BBDO Created a Radio Station Just to Calm Your Cat on Rides to...
Doth music have charms to soothe a savage Maine Coon or Turkish Angora on the long drive to the veterinarian? You can find out today--which is officially Take Your Cat to the Vet Day!--thanks to a...
View ArticleLinkedIn Launched New Features for Job Seekers, Recruiters
LinkedIn launched new features to help job seekers find their next position, and to help recruiters find the right candidate for each role. To start, job seekers can now search for remote positions by...
View ArticleLearn From Facebook: How Small Businesses Can Propel Their Social Media...
On June 8, Facebook announced that it would expand its Community Boost program in an effort to mitigate the skilled labor shortage in the U.S. A study by Korn Ferry found that if the global labor...
View ArticleHow Digitization Can Streamline Co-Creation in B2B
For B2B businesses, purchasing large custom products can be a headache. Consider a business in need of a new office space. The company would need to work with dozens of different vendors and service...
View ArticleFacebook Removed Hundreds of Accounts and Ads Originating From ‘Bad Actors’...
Facebook said it's found and removed hundreds more pages, organic content and ads meant to spread misinformation in the U.S. and abroad. However, while many of the "bad actors" in the past have been...
View ArticleThe Key to Changing Rural Hearts and Minds? Being Respectful, Even When...
I am an MIT engineer turned science communicator. Through my career, my goal is to get people excited about science. I'm also from West Virginia, which is something that has fundamentally shaped the...
View ArticleLiterary Classics Come to Instagram With This Lovely New Project by the New...
For many, Instagram remains a place primarily to document our travels and brunch escapades, but the New York Public Library is out to elevate the medium by infusing it with some classic literature....
View ArticleWhat Michael Cohen’s Plea Deal Means for David Pecker and American Media
Michael Cohen, President Trump's former lawyer, pleaded guilty Tuesday afternoon to breaking campaign finance laws, after he helped arrange a payment to a former Playboy model with David Pecker, the...
View ArticleAccenture’s Newest CCO Says the Consultancy Will Be ‘as Creative as Other...
Accenture Interactive, the digital wing of the larger international consulting group, looks to expand its presence in the Nordic region by hiring a new chief creative officer. According to the...
View ArticleVML Explains Why It Asked People to Sign a UN Petition With Selfies
Visitors to the United Nations headquarters may feel like they're being watched. For its #NotATarget campaign for the U.N., launched on World Humanitarian Day, VML called on people to participate in a...
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