Breaking Silos: When Creative and Data Work Together, Consumers Benefit
For most brands, digital advertising has reached a level of complexity that can make even the most sophisticated executive's head spin. It has many shapes and forms, runs across numerous channels...
View ArticleWomen Over 50 Are Often Disregarded by Marketers. Here’s Why That Needs to...
In the immortal words of Debbie Ocean (aka Sandra Bullock), "You would've loved it." Marketers are especially adept at anticipating trends--or at least quickly catching up and cashing in before a wave...
View ArticleSerena Williams (and Daughter Alexis) Star in Powerful New U.S. Open Spot for...
If Serena Williams has proved one thing in the past year or so, it's that she's unstoppable. The tennis champ--who has won 23 grand slam titles throughout her tennis career--nearly died while giving...
View ArticleOn the Road to Brandweek: Kevin Hart Discusses Social Media and Generosity
Having successfully launched meteoric careers as a stand-up comedian, leading man in blockbuster theatricals and as an entrepreneur, it's safe to say that Kevin Hart knows a thing or two about how a...
View ArticlePay-Per-View Golf Is a Thing Now, Thanks to an Upcoming Tiger Woods-Phil...
WarnerMedia's Turner division thinks you'll pay to watch a round of golf. The division will broadcast an 18-hole match between Tiger Woods and Phil Mickelson Thanksgiving weekend, hosted by MGM Resorts...
View ArticleHow Marketing Is Caught Between a Constant Push and Pull
Whether you're a Fortune 50 or a startup, marketers have to think about how and where to invest to grow the business and the brand. The marketing world is full of opportunities to overinvest in...
View ArticleLawsuit Says UM Used ‘Puppet’ Agency for Army’s Minority Recruitment, Then...
Urban One, a media company focused on African-American audiences, is suing IPG-owned media agency UM, which is accused of misleading and defrauding the plaintiff through ad buys made on behalf of the...
View ArticleAcclaimed Photographer Platon Illustrates Poverty Among Seniors in Stirring...
One in seven American seniors currently lives in poverty, with millions relying on benefits and the generosity of family and friends to meet even their most basic needs. AARP Foundation president Lisa...
View ArticleBlockchain, Explained
It seems as if overnight, the media industry has gotten the blockchain bug. Today, there are events, panels, articles and conversations about how blockchain will save journalism and advertising and...
View ArticleAmerican Media Inc. CEO David Pecker Reportedly Given Immunity in Cohen Case
David Pecker, the CEO of American Media Inc., which publishes The National Enquirer, was reportedly given immunity in the Michael Cohen investigation. Cohen, President Trump's former lawyer, pleaded...
View ArticleTwitter: Here’s How to Turn Off Sound Effects in the App
Did you know you can turn off the sound effects in the Twitter mobile application? Our guide will show you how this is done. Note: These screenshots were captured in the Twitter app on iOS. Step 1: Tap...
View ArticleLil Yachty and Donny Osmond Have a Surprisingly Charming Bromance for Chef...
What do you get when you mix nostalgia for canned ravioli with a classic marketer's burning desire to stay relevant in contemporary culture? Apparently, an original trap-inspired music video featuring...
View ArticleGen Z’s Passion for Sustainable Products Is Fueling the Shift Toward Streetwear
As Gen Z defines the types of products that resonate with them, brands like Allbirds and S'well have stood out for their sustainable sneakers and water bottles. Those products partially derive their...
View ArticleHow Should Businesses Cope With Social Media Churn?
One of the biggest challenges facing businesses on social media today is growing their audiences. According to a report by The Manifest, building their follower and influencer bases is one of the top...
View ArticleDDB Interns Are Changing Up San Francisco Street Names by Adding Two Letters
Modern San Francisco may be known as a hub of progressive thought (the city has, since 1975, had a Commission on the Status of Women solely dedicated to advocating for gender balance), but that doesn't...
View ArticleHouse Hunters Are an Odd Breed, But New Realtor Spots Promise Not to Judge
If there's one thing Netflix's Santa Clarita Diet has taught us, it's that Realtors (not to be confused with real-a-tors) can roll with just about any situation. While for most that probably doesn't...
View ArticleOMG, Can P&G Literally Trademark LOL? WTF!
TIL that P&G, the biggest name in CPG, filed a request with the United States Patent and Trademark Office to register LOL as a protected TM. OK, that was confusing AF ... so let's step back a...
View Article3 Ways Facebook’s Updated Pixel Helps Your Business Grow
Facebook's recent announcement of its advancement in pixel improvements is making waves in the sphere of online advertising. While the social network already boasts unparalleled trackability within a...
View ArticleHow the Cooper Hewitt Museum and R/GA Are Showing the Evolution of Technology...
On a weekday afternoon this spring, Bob Greenberg stopped in front of a bright red Ducati that he'd recently bought. It was a four-cylinder, with a top speed of 200 mph. Made of titanium and carbon...
View ArticleIntel Is Bringing the Smithsonian’s Burning Man Exhibit to Snapchat Using AR
At the end of every summer, people from around the world create a temporary city in the Nevada desert--to make things, to burn things, to dress with elaborate costumes and to live for a week with a...
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