WhatsApp: Here’s How to Change Your About Message
Did you know that WhatsApp allows you to change your "About" message so that you can share more about yourself (or what you're currently up to) with your contacts? Our guide will show you how this is...
View ArticleForget Ted Talks: The Richards Group Wants University Students to Tune In to...
The Richards Group and the University of Texas are bringing real-world lessons to advertising students nationwide through a reimagining of the popular Ted Talks lecture series. Launched ahead of the...
View ArticleHow to Keep B2B Marketing Simple and Focused
Since I started in media over 20 years ago, I've been hearing the same thing from my B2B clients: "I can't prove our efforts are having any impact on the business." Or to quote the overused Wanamaker...
View ArticleFacebook Cracked Down on Myanmar Military Accounts and Content
Facebook's efforts to keep its platform safe in Myanmar have accelerated to the point of banning several military officials. The social network said in a Newsroom post that 20 individuals and...
View Article3 Ways Ecommerce Marketers Can Compete Head-to-Head With Google
For a long time, the digital ecosystem consisted of two distinct worlds: search and commerce. Search companies like Google offered a way for users to find information, and commerce companies sold...
View ArticleTo Promote Its New Streaming Service, a Brewery Launched Parody Site Beer.Porn
In the Instagram era, it's become pretty easy to tack "porn" after any food, drink or hobby, but one British brewing company is taking the trope a big step further. Scottish craft brewer BrewDog has...
View ArticleOn the Road to Brandweek: Casper CMO Jeff Brooks Discusses Expanding Product...
Casper is getting into all things bedroom decor. After seriously disrupting the mattress category four years ago, the company is looking to add to its offerings as it continues to innovate around...
View ArticleHow Warner Bros. Used Facebook and Instagram to Strategically Market Crazy...
Crazy Rich Asians reigned supreme at the box office for the second weekend in a row. It raked in another $25 million for Warner Bros., bringing its total box office to $76.8 million, according to...
View ArticleSerena Williams’‘Voice of Belief’ Sets the Tone in Poignant Nike U.S. Open Ad
Nike shows the "Voice of Belief" that has allowed Serena Williams to carry on in the face of adversity in a powerful new "Just Do It" ad. Serena Williams returns to the U.S. Open this week during a...
View ArticleYouTube Just Made It Easier for People to See Just How Long They’re Watching...
YouTube announced Monday that it consolidated all of its tools that enable people to control and monitor their usage of the video site in a single location. The video site's parent company initially...
View ArticleHBO’s Celebration of Female Talent in New #BecauseofHer Campaign Has Already...
HBO has cleverly retooled scenes from shows like Ballers and Insecure to surprise the viewer, shifting focus from the talent featured to reveal the female talent working for the network behind the...
View ArticleThe Content Revolution Is Here, and It’s Time for Brands to Embrace It
We live in a golden age of content creation. The mass creative class is generating more quality, authentic content than we know what to do with. Now with Instagram having recently launched its own...
View ArticleWunderman Elevates Head of Operations to Chief Operating Officer, North America
WPP-owned global digital agency Wunderman today announced the promotion of Robyn Tombacher to the newly-created role of COO of North America, effective immediately. She previously served for the past...
View ArticleA Fortune—and an Ad? How One Company Is Penetrating Chinese Restaurants
The future includes an ad--at least, according to millions of fortune cookies currently being rolled out in Chinese restaurants across the country. These cookies are the work of Open Fortune, a company...
View ArticleAmobee Closes $100 Million Purchase of Videology
Telcos are increasingly turning their sights on the rapidly consolidating ad-tech sector, with a mutual wariness of players such as Amazon, Facebook and Google being the common thread connecting...
View Article3 Ways Brands Can Thrive in an Ever-Changing Retail Industry
Retail isn't dead, just boring retail is. This assessment by John Costello, former president for global marketing and innovation at Dunkin' Brands, simultaneously points out that the death of retail...
View ArticleHave to Work on Labor Day? Maxwell House Might Reward You With a ‘Paid Day Off’
Maxwell House is offering folks more than just a coffee break for Labor Day. The brand invites users to tweet @Maxwell_House from Sept. 1 through Sept. 3 using the hashtags #LaborOnLaborDay and...
View ArticleWhat Does an ‘All-American Family’ Look Like? HP Created a Challenge to Show...
To most people, the image of an "all-American family" consists of a heterosexual white man, woman and children. 74 percent of 2,000 people surveyed in an HP-commissioned study believed that the typical...
View ArticleFormer Facebook Claimant Paul Ceglia Is Fighting Extradition From Ecuador
Just when you think you've seen the last of self-proclaimed Facebook co-founder Paul Ceglia, he turned up in Ecuador. Ceglia filed an ill-fated lawsuit against Facebook and its founder and CEO, Mark...
View ArticleThe Influencer Marketing Sector Reacts to Instagram’s New ‘About This...
Instagram announced three updates today aimed at boosting user safety, authenticity and transparency. The Facebook-owned app revealed an About This Account feature, a revamped verification application...
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