NFL Players Take Touchdown Celebrations Very Seriously in First Campaign of...
With the NFL season upon us, players are putting a lot of thought into what really matters: how to celebrate after scoring a touchdown. In the first campaign for the new season from agency Grey New...
View ArticleYou Can Now Download CBS All Access Content, but Only If You’re an Ad-Free...
Add CBS All Access to the list of streaming services that let subscribers download content to their mobile devices for offline viewing. This week, the OTT provider rolled out a new feature called...
View ArticleWhy the Shuttering of Fifth Avenue Mainstay Henri Bendel Is a Warning Sign to...
This holiday season will be the last for a New York retail institution. Henri Bendel, one of Fifth Avenue's most iconic storefronts, will close in early 2019, parent company L Brands announced on...
View ArticleAs Brave Gears Up to Weaponize Privacy, Google Becomes Its Primary Target
The ad-tech industry gathered in Europe this week for the Dmexco trade show when Brave, the outfit behind a controversial web browser, took the opportunity to deal a GDPR-sized blow to the sector....
View ArticleWith Less Data-Driven Baggage, Can Apple Help Lead the Way on Advertising...
One year ago, several major ad-tech trade groups accused Apple of threatening to "sabotage" the economic underpinnings of the internet after the tech giant cracked down on how companies track users...
View ArticleNew Papa John’s Campaign Dumps the Founder to Focus on ‘Real’ Employees
Papa John's is attempting to regain control of its brand image in the first campaign from new agency of record Endeavor Global Marketing since removing controversial founder and longtime frontman John...
View ArticleMother London’s Last Hurrah for MoneySuperMarket Is an Epic Thelma & Louise...
The seemingly endless parade of bills, work, and various duties can make adulthood feel tedious at times. Thankfully, nostalgia can be a fun, much-needed vacation from the day-to-day monotony. For...
View ArticleEmmy Ratings Fall to All-Time Lows as TV Awards Show Audience Exodus Continues
Another big awards show, another record-low audience. Monday night's 70th Primetime Emmy Awards were not immune from the TV awards show audience exodus. The NBC telecast was watched by 10.2 million...
View ArticleBigfoot Tries to Get Footage of an Elusive Congressman in This Enjoyably Odd...
Congressional hopeful Dean Phillips, a Democrat running in Minnesota, says Republican incumbent Erik Paulsen is so detached from his home district, he's practically impossible to find. So Phillips...
View ArticleAfter Hurricane Florence Made Landfall, These Brands Quietly Helped the...
The Anheuser-Busch brewery in Cartersville, Ga., is a sprawling, 900,000 square-foot facility whose fermentation tanks turn out enough beer to fill 250 trucks a day. Opened in 1993, the plant produces...
View ArticleDDB North America Hires Chicago Chief Strategy Officer From BBDO Atlanta
DDB North America, an Omnicom-owned network, announced today two new additions to its strategy team: Tricia Russo was named chief strategy officer of Chicago, and Susie Lyons is the new head of...
View ArticleSephora Teams Up With Ecommerce Company Memebox for a New Korean Beauty Line
Data meets beauty in Kaja, the new Korean beauty line, formed in partnership with ecommerce company Memebox and Sephora. The 47-product line of items like eyeshadows and lip stains arrives online...
View ArticleFacebook Started Indexing News Pages to Determine Which Publishers Belong in...
Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is...
View ArticleInstagram Joined Forces With TurboVote on a Voter Registration Initiative
Instagram is gearing up for National Voter Registration Day by providing voters in the U.S. with the necessary information, as well as creating an "I voted" sticker for Election Day, Nov. 6. The...
View ArticleWatching This Swedish CEO Plow Through Glass Using Heavy Machinery Is Oddly...
The patron saint of Swedish Heavy Machinery is likely Jean-Claude Van Damme. The actor's "Epic Split," a 2014 gymnastic foray between two Volvo big rigs, is the standard bearer of demonstrating the...
View Article2 Creatives Send Soap Gift Boxes to NRA-Backed Senators With Ominous ‘Blood...
It's no secret that the National Rifle Association has a cozy relationship with many members of Congress, which many contend acts as a roadblock to meaningful gun reform legislation. And such...
View ArticleInstead of Leaving an Empty Chair, Google Should Have Talked to Congress...
When Google failed to send a top executive to a congressional hearing earlier this month, more than a few lawmakers from both parties were frustrated that CEO Sundar Pichai didn't answer questions...
View Article5 Ways to Get More Bang for Your Social Media Buck
In today's marketing landscape, social media seems like a no-brainer choice for your advertising dollars. With seven out of 10 Americans having social media accounts and often spending more than two...
View Article4 Ways Brands Can Compete With and Utilize Amazon
As waves of legacy retailers close their doors, countless other retailers and brands are reevaluating their digital strategies in the wake of Amazon's rise. The reality is that Amazon's highly...
View Article3 Steps to Move Toward a More Data-Ready Organization
When it comes to getting in shape, you don't merely go to a gym for a month, get up to speed and stay fit forever. We all know that if you want to continue being healthy, you have to keep exercising or...
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