Poignant Campaign Ad Tells the Story of a Candidate Whose Family Could Have...
As midterm election campaigning heats up, so does the creative supporting it. One of this year's standard bearers came from a special election in New York earlier this year, where Alexandria...
View ArticleDanny Trejo Joins L.A’s Insane Campaign About Not Being a Pain on the Train
This time last year, the L.A. Metro system and gonzo director Mike Diva introduced us to Super Kind, a colorful superhero and pop star who fights rude behavior on mass transit. Now she's got a...
View ArticleACLU Says Facebook Enabled Companies to Target Job Ads to Male Users
Facebook's job application tool, which was rolled out in February 2017 to carve into LinkedIn's dominance in that sector, just hit its first speed bump. The American Civil Liberties Union (ACLU) teamed...
View ArticleExperian and Bravo Will Sponsor Season 3 of Serial on Pandora
When Serial Season 3 rolls out to Pandora as its exclusive streaming partner, two specific brands will also be on board. While ZipRecruiter is the exclusive partner of the true-crime podcast's third...
View Article3 Ways Social Listening Tools Can Help Boost Sales
Organizations globally are using social listening platforms to better understand community perception, customer sentiment, brand recognition, influencer tracking, social return on investment and more....
View ArticleHow Macy’s Is Reinventing Itself as a Tech-Savvy, Omnichannel Retailer
As Amazon Go expands in the U.S. and cashierless alternatives like Zippin and Standard Market start popping up, consumer expectations about convenience in retail are changing. Macy's, the 160-year-old...
View ArticleCondé Nast Launches Video Network Geared Towards Women
Cond? Nast is launching a new women's video network to make it easier for buyers and clients to reach that audience. At the core of the new network, aptly named Women's Video Network, is Glamour, a...
View Article22 New Broadcast Shows Are Debuting This Fall. Here Are the 6 You Should...
The 2018-19 TV season begins Monday, which means that over the next month or so, 22 new broadcast series, including revivals of Murphy Brown and Last Man Standing, will join the 319-plus scripted shows...
View ArticleUM Retains Charles Schwab’s U.S. Media Business After a Review
Banking and brokerage firm Charles Schwab will continue working with Universal McCann (UM) as U.S. media agency of record, the company confirmed today. The decision came after a review that began in...
View ArticleAmazon Takes Third in the Latest Digital Ad Rankings
In the Olympics of digital advertising, Amazon has earned itself a bronze medal. That's because market research firm eMarketer says U.S. advertisers will spend $4.61 billion on Amazon's platform this...
View ArticleIn the AI Race, China Is Mere Steps Behind the U.S.
China and the United States are neck-and-neck in a technology race that could define the future of the economy. That's the premise of venture capitalist and former Google executive Kai-Fu Lee's...
View ArticleThis Startup Wants to Give People the Ability to Take Health Tests at Home
Your next health-related test may not be administered by a doctor, or a nurse. It doesn't have to be done at a sterile doctor's office or hospital. Thanks to a new startup called Know., you can get...
View ArticleInstagram Is Tinkering With Hashtags That Aren’t Displayed in Captions
Instagram appears to be testing two potential new features: the ability to add hashtags to posts without having those hashtags appear in the captions, as well as the option of setting specific...
View ArticleTough Love Isn’t Sweet, and With These Catty Musical Ads, Neither Is Absolut
Sometimes, advertising can make you just ... happy. I mean, not all the time (hence ad blocking and skipping) but once in a while, something appears that ticks the joy box. A new ad for Absolut, a...
View ArticlePost-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID...
When it started last year, the Advertising ID Consortium promised to level the playing field in the digital advertising sector, amassing the support of dozens of independent ad-tech companies eager to...
View ArticleHere’s a Look at Adweek’s First D.C. Event, Honoring Washington’s Rising...
Washington, D.C., may be known for politics, but visitors and transplants to the city will quickly notice it has much more to offer. Currently experiencing a cultural and entrepreneurial boom, the...
View ArticleStop Renting Someone Else’s Audience: 10 Steps for Building Your Own
The inevitable is here, and advertisers are finally coming around to a new reality of being held accountable by audiences. The history of advertising was built on following what audiences were paying...
View ArticleConsumers Don’t Trust Facebook With Personal Data, Survey Says
U.S. consumers largely do not trust Facebook with their personal data in exchange for relevant services, a new survey has found--and Facebook isn't alone. The survey, conducted between July 13 and 23...
View ArticleInstagram: Here’s How to Share a GIF in a Direct Message
Instagram launched the ability for users to share GIFs in Instagram Direct messages. Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS....
View Article4A’s Advertiser Protection Bureau Introduces Resources for Stronger Ad Buying...
The American Association of Advertising Agencies (4A's) Advertiser Protection Bureau (APB) introduced two new Advertising Assurance resources today, the Brand Safety Floor and the Brand Suitability...
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